Twitter Encapsulates The Realities Of Phone Addiction In Close To Home Campaign

Twitter Encapsulates The Realities Of Phone Addiction In Close To Home Campaign
B&T Magazine
By B&T Magazine



Internet addiction is no laughing matter. In fact, in some psychological circles, it is now considered a disorder.

But Twitter is using our addictive personalities to its advantage in its latest B2B campaign, which points out Twitter users look at their phones more than 100 times a day.

“Where are you going to air your next campaign?” the ad then asks.

Each of the three iterations of the campaign take a mysterious tone, with the characters constantly distracted by a host of different advertising deals, written in Spanish.

To make things more spooky, there is no dialogue between any of the characters, with a series of glances and knowing looks telling the story.

Twitter’s Spanish boss Nacho Mendiboure said the ad was not to belittle internet addiction, but to show advertisers how engaged the audience is.

“Twitter is a unique place where advertisers have the possibility to reach their audiences when they are more receptive,” he said.

“We are absolutely happy with the result and how we show visually the behavior of the Twitter user in comparison with other media.”

The ads were created by the David madrid agency, which recently opened in Spain as a new office for the Ogilvy-owned network.

 




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