Internet addiction is no laughing matter. In fact, in some psychological circles, it is now considered a disorder.
But Twitter is using our addictive personalities to its advantage in its latest B2B campaign, which points out Twitter users look at their phones more than 100 times a day.
“Where are you going to air your next campaign?” the ad then asks.
Each of the three iterations of the campaign take a mysterious tone, with the characters constantly distracted by a host of different advertising deals, written in Spanish.
To make things more spooky, there is no dialogue between any of the characters, with a series of glances and knowing looks telling the story.
Twitter’s Spanish boss Nacho Mendiboure said the ad was not to belittle internet addiction, but to show advertisers how engaged the audience is.
“Twitter is a unique place where advertisers have the possibility to reach their audiences when they are more receptive,” he said.
“We are absolutely happy with the result and how we show visually the behavior of the Twitter user in comparison with other media.”
The ads were created by the David madrid agency, which recently opened in Spain as a new office for the Ogilvy-owned network.
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
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Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]