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Reading: Twitter Encapsulates The Realities Of Phone Addiction In Close To Home Campaign
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B&T > Campaigns > Twitter Encapsulates The Realities Of Phone Addiction In Close To Home Campaign
Campaigns

Twitter Encapsulates The Realities Of Phone Addiction In Close To Home Campaign

Staff Writers
Published on: 12th November 2019 at 11:11 AM
Staff Writers
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Internet addiction is no laughing matter. In fact, in some psychological circles, it is now considered a disorder.

But Twitter is using our addictive personalities to its advantage in its latest B2B campaign, which points out Twitter users look at their phones more than 100 times a day.

“Where are you going to air your next campaign?” the ad then asks.

Each of the three iterations of the campaign take a mysterious tone, with the characters constantly distracted by a host of different advertising deals, written in Spanish.

To make things more spooky, there is no dialogue between any of the characters, with a series of glances and knowing looks telling the story.

Twitter’s Spanish boss Nacho Mendiboure said the ad was not to belittle internet addiction, but to show advertisers how engaged the audience is.

“Twitter is a unique place where advertisers have the possibility to reach their audiences when they are more receptive,” he said.

“We are absolutely happy with the result and how we show visually the behavior of the Twitter user in comparison with other media.”

The ads were created by the David madrid agency, which recently opened in Spain as a new office for the Ogilvy-owned network.

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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