Nationwide Super (formerly NSF) has undergone a major rebrand with the help of The Proverbials and Sticky.
The company’s new ‘Small Business, Super Business’ positioning reflects their focus on providing super designed for the workers and owners of small businesses around Australia.
The launch of the new brand includes testimonials from small business owners from a variety of industries from around the country.
The Proverbials’ Brian Daly said: “None of the other funds really seem to care about the small business sector. They are all either niche industry or big industry players – no-one was looking out for small business – except Nationwide, so we thought it was important to get our message out there.”
Sticky’s Craig Wilson added: “The campaign is predominantly digital-based. There will be some TV and print media support, but digital definitely gives us the biggest opportunity for growth.”
Creative – The Proverbials
Media and digital – Sticky
Logo design – DMG
Photography – Hannah Rose
Video production – Eluminate
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]