Nationwide Super (formerly NSF) has undergone a major rebrand with the help of The Proverbials and Sticky.

The company’s new ‘Small Business, Super Business’ positioning reflects their focus on providing super designed for the workers and owners of small businesses around Australia.

The launch of the new brand includes testimonials from small business owners from a variety of industries from around the country.

The Proverbials’ Brian Daly said: “None of the other funds really seem to care about the small business sector. They are all either niche industry or big industry players – no-one was looking out for small business – except Nationwide, so we thought it was important to get our message out there.”

Sticky’s Craig Wilson added: “The campaign is predominantly digital-based. There will be some TV and print media support, but digital definitely gives us the biggest opportunity for growth.”

Credits

Creative – The Proverbials

Media and digital – Sticky

Logo design – DMG

Photography – Hannah Rose

Video production – Eluminate