Triumph Collaborates With Erin Holland For New Campaign Via Yahoo7’s Storytellers
OMD Brisbane has partnered with Yahoo7’s Storytellers to launch a Spring Racing campaign for Triumph, curated by former Australian Miss World, celebrity and media darling Erin Holland.
Traditionally skewing to an older audience, the lingerie giant aims to expand its customer base to include a younger demographic with the campaign, titled ‘Find the One for Every You’.
Storytellers, Yahoo7’s end-to-end content marketing solution, coupled the profile of Holland alongside its data and insights to target style driven women aged 25 to 34.
Holland was charged with creating a bespoke content series aligned to the Spring Racing season and Triumph’s offering for Yahoo7’s lifestyle and entertainment destination, Be.
Including ‘listicles’ and ‘top tips’ penned by the celeb, the content will be amplified through Yahoo7’s native advertising marketplace, Gemini and shared on Holland’s personal channels.
In addition, the integrated marketing campaign also features social and creative digital ads.
Alana Jones, brand marketing manager at Triumph, said: “Working with Erin Holland and Yahoo7 has enabled us to create an engaging and relevant Spring Racing campaign, harnessing the influence and relevance that Erin brings.
“Leveraging the global spring/summer 2017 brand campaign ‘Find the One for Every You’, we show how our brand and product can support women and all their needs.
“By partnering with Yahoo7’s Storytellers, we are able to seamlessly target and reach the right audience for our brand, expanding our consumer base to include Aussie women of all ages.”
Anny Havercroft, head of brand at Yahoo7, said: “We are delighted to bring together one of the world’s leading lingerie and underwear brands, Triumph, with one of Australia’s most prominent media personalities, in their first Storytellers campaign.
“Leveraging the power of the Yahoo7’s unique ‘datasphere’, we created custom Spring Racing and fashion segments for Triumph to deliver guaranteed engagement results that drive brand metrics across the entire campaign.”
Please login with linkedin to comment
Erin Holland Find the One for Every You OMD Brisbane Storytellers Triumph Yahoo7Latest News
Net Profit Up 60% For Southern Cross Austereo On The Back Of Leaner Operating Model
Southern Cross Austereo's profits up 60%! Which certainly made interviewing Grant Blackley today a lot less awkward.
Cummins&Partners Welcomes PR Agency Romano Beck, Bringing Creative, Media and PR Under One Roof
Cummins&Partners has welcomed Romano Beck, who may sound like a swarthy Italian actor but is actually a PR agency.
CarsGuide Partners With Mitsubishi, Wavemaker To Create Virtual Road Trips
CarsGuide, Mitsubishi and Wavemaker create virtual road trips that includes virtual car sickness.
Petition To Ban Same-Sex Kiss In Cadbury Crème Egg Ad Garners 56,000 Signatures
Cadbury Crème Eggs join Durex condoms & Frankie Goes To Hollywood on list of things Christians find hard to swallow.
Future of TV Advertising Conference: Times Are Tough, But We’re All In This Together
B&T's reporting live from today's Future Of TV event. Not before mistakenly going to the dental hygienist conference.
TV Will Not Only Build Your Brand, It Will Get Your Cash Registers Ringing
There can be no denying TV's power as an advertising medium. Putting aside Holey Moley and Plate Of Origin, that is.
TikTok Continues To Fight COVID Misinformation
Current COVID misinformation includes the vaccine can make you pregnant while developing a Lionel Richie addiction.
Wednesday TV Wrap: 10’s The Cube Debuts To 567,000, Gives MAFS A Little Hickey
B&T's delivering all of last night's TV numbers, dipped in chocolate, rolled in coconut, with a tasty jam-filled centre.
As Bruce Springsteen Is Cleared Of Drunk Driving Charge, Jeep Resumes Use Of Super Bowl Ad
With the Springsteen saga dealt with, Jeep now turns its focus to Michelle Bridges as its next brand ambassador.
WPP AUNZ’s Unveils 32.6% Profit Drop For 2020, Revenues down 14.1%
WPP AUNZ's results out today made for some pretty sobering reading. That's why B&T read them with a couple of daiquiris.
Faceook Pledges $US1 Billion To Support Journalism
Facebook pledges a billion dollars to journalism. Primarily journalism that involves cats playing the harpsichord.
Sam Armytage Hosts New Podcast For News Corp’s Stellar Magazine
Sam Armytage will be taking her Sunrise pedigree to new News Corp podcast. But don't let that put you off.
Impact Promotes Sam Morton To Partnership Director, Peter Bray To Sales Director
Impact's Sam Morton and Peter Bray pose for press photo before catching the ferry to Manly.
Delacon Adds Bridgestone Australia, Simply Energy and Smart Pay To Clients Roster
Delacon staff forced down the local Bob Jane T-Mart for new tyres after someone went and won the Bridgestone business.
Learning Your ABCs From Your AAIDs: Understanding Mobile Data
Learn your ABCs from your AAIDs with this top read. Although it does have a strobe effect for anyone with ADHD.
Comscore And Samba TV Launch CTV Partnership In Australia
Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]
UnLtd Launches MOOD Tea With All Proceeds Going To Fight Youth Suicide
B&T certainly takes our hats off to this top industry initiative. Our editor is even threatening to take his pants off.
Leo Burnett Snares CNH Industrial Australia Creative Account
Leos snares the CNH Industrial Australia creative account. Believes it to be some sort of farming/agricultural firm.
IVE Reinstates Interim Dividend Following Strong H1 Results
IVE has reinstated its interim dividend. Plans afoot to reinstate Arnott's Assorted Creams to office biscuit barrel.
How To Win With Video Advertising In 2021
Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.
Think HQ Makes 18 New Hires
Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.
TikTok And Shopify Announce Partnership
TikTok & Shopify announce partnership. Can't decide on the vanilla cream sponge or chocolate mud for the cake cutting.
Toyota Media Pitch! Three Agencies Left As Race Goes Down To The Wire
As clarification, this article contains comments from "unnamed sources". Industry parlance for "possibly under crap".
Snapchat Research Suggests Millennials And Gen Z Embrace Value Driven Brands
Study finds Gen Ys & Zs "embrace value driven brands". Strangely they also like the music of Shawn Mendes & the cronut.
Woolworths Dominates Coles In New Years Sales
Woolworths dominates Coles in sales for first six weeks of 2021, as Status Quo's agent waits patiently by the phone.
Nine Secures Rights To Viral Britney Spears Doco
News of Britney's doco has created an excitement here at B&T not seen since the arrival of our cordless electric knife.
Women Leading Tech: Why HubSpot’s Kat Warboys Prioritises Transparency
HubSpot's Kat Warboys drops by the B&T office for a chat on all things tech and to critique our lemon drizzle cake.
Seven Signs Deal With Facebook Following News Backflip
The media companies continue to jump into bed with the tech giants. It's like a slightly less interesting MAFS episode.
RMIT Online Reveals Why Employees Don’t Want Free Lunches
Study reveals staff prefer training to free lunches. However, fat people did skew the numbers back in favour of lunch.
MAFS Teaser Trailer Accidentally Reveals Affair Spoiler
B&T does warn this comes with a MAFS spoiler alert. In so much as it includes randy, horrible people with bad tattoos.
