B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: SafetyCulture Teams Up NZ’s Shane van Gisbergen & Pitbull-Backed Trackhouse Racing
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > SafetyCulture Teams Up NZ’s Shane van Gisbergen & Pitbull-Backed Trackhouse Racing
Marketing

SafetyCulture Teams Up NZ’s Shane van Gisbergen & Pitbull-Backed Trackhouse Racing

Staff Writers
Published on: 6th March 2024 at 9:17 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

SafetyCulture has announced it will join the lineup of partners for Pitbull’s Trackhouse Racing as its Official Workplace Operations Partner, featuring as a four-race primary sponsor during NASCAR Cup and Xfinity Series races in the United States.

The SafetyCulture logo will be prominent on Shane van Gisbergen’s No. 97 Chevrolet when the company serves as the primary sponsor at the following Xfinity races:

  • Phoenix International Raceway on March 9
  • Michigan International Speedway on Aug. 17
  • Kansas Speedway in Kansas City, Kansas, on Sept. 28

The company will also serve as the primary sponsor on Shane van Gisbergen’s No.16 Chevrolet during his first Cup Series race at Daytona (Fla.) International Raceway on Aug. 24.

Van Gisbergen was the winner of the inaugural Chicago Street Race in his NASCAR Cup Series debut in July, became one of six foreign-born drivers to win a Cup Series race and the first driver since Johnny Rutherford in 1963 to win his first Cup Series start.

His resume also includes three Supercars titles, 80 wins and 48 pole positions, making him the fourth most successful driver in Supercars series history. He also won the Bathurst 1000, the premier race in Australia, in 2020, 2022 and 2023.

SafetyCulture is a $2.7 billion (AUD) tech company known around the world for its user-friendly app, which will be used by Trackhouse to improve the team’s performance. The company’s software helps give frontline workers the knowledge, tools, and confidence to work safely, meet higher standards, and improve every day.

“Partnering with Trackhouse Racing is an incredible opportunity to showcase the teamwork and behind-the-scenes collaboration it takes to have success out on the track. The Trackhouse team is known for their commitment, perseverance and hard work, which is what we’re all about,” said Luke Anear, founder and CEO of SafetyCulture.

“The team has had an incredible start this season, and we look forward to helping them simplify their behind-the-scenes operations so they continue to deliver great results,” said Anear.

“We’re thrilled to have SafetyCulture join Team Trackhouse and support Shane van Gisbergen. There’s a lot of synergy between our brands, and we look forward to putting SafetyCulture’s technology to good use across our team operations,” said Trackhouse founder and owner Justin Marks.

Trackhouse Racing has had a solid start to the 2024 season. Daniel Suarez took out the Cup Series race at the Atlanta Motor Speedway on February 26, while van Gisbergen placed 3rd in the Xfinity Series race on February 25.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: NASCAR, safetyculture
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Ori Gold.
Authenticity Is Not Credibility In Wellness
11/07/2025
“Just Because You Can Doesn’t Mean You Should”: Connecting Plots Panel Warns Against Creativity Without Purpose
11/07/2025
Simon Cook.
Cannes Lions Ushers In Global Integrity Standards Following Three DM9 Campaigns Withdrawn From Awards
11/07/2025
The Search For The Women’s Weekly’s New Home Begins As Are Media Goes Up For Sale
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?