Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year.
This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand.
The teaser campaign raises awareness of the nearly 1 million tonnes of Co2 emissions that Aussie phone plans release into the atmosphere each year, while also gathering registrations of interest for the new product.
Says Nick Hunter, Paper Moose ECD, “The recent bushfires showed just how crucial it is that we start making smarter choices for the climate. But in the midst of a pandemic, talking about these important topics can feel difficult. The campaign tackles the topic of emissions in an accessible, light-hearted way, to attract attention from all walks of life”.
The work was completed entirely in-house by the hybrid creative/production agency – from initial brand work, through to post-production.
Says Paul Tierney, General Manager Business Development at felix, “Paper Moose have worked alongside us all year to help build the brand from the ground up. It’s been wonderful working with an agency who is as excited as we are to help Australians reduce their impact on the environment – simply by switching providers. We couldn’t be happier with this first teaser campaign”.
The new telco sits under the recently merged TPG-Vodafone entity, TPG Telecom Limited, and is the first in Australia to be powered by 100% renewable electricity.
Credits
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Copywriter: Kate Holdsworth
Art Director: Reese Geronimo
Head of Strategy: Eddie Bennett
Account Director: Carl Tindall
Senior Account Manager: Lauren Hurst
Project Director: Rob Hughes
Production: Paper Moose
Producer: Maren Smith
Motion director & Illustrator: Vivi Feng
Sound Design & Mix: Weronika Raźna
