Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble  

Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble   

With Queensland borders opening for interstate travel to all states (except Victoria) from July 10, Tourism and Events Queensland (TEQ) has released a new campaign to inspire national travellers to visit.

The campaign was created in partnership with TEQ’s master brand creative agency, Rumble. The ‘Good to Go’ campaign ran first in Queensland before being adapted for a national audience.

TEQ’S Chief Executive Officer Leanne Coddington said the core message of the campaign is that Queensland’s tourism industry is open, ready to welcome visitors and is following COVID safe practices.

“We know people can’t wait to come to Queensland and experience our unique tourism offering. Queensland has such wonderful and diverse experiences and “Good to Go” is the perfect message, uniting our regions and our operators,” she said.

The campaign again features Queensland musicians Busby Marou, who fronted the incredibly successful ‘Beautiful One Day, Perfect the Next’ relaunch.

Rumble Co-Founder and Creative Partner Nancy Hartley said, “Thomas and Jeremy epitomise the Queensland personality, so genuinely warm and enthusiastic.”

“Travel restrictions during filming meant they were at opposite ends of the state, so we adapted that situation to help show the depth of experiences here. The tactical campaign showcases that sense of freedom we’re all longing for.”

The duo was again directed by Jonathan Nyquist via Taxi Films. The campaign is now live and will run across television, print, OOH, digital, radio and social.

 

CREDITS:

Client: Tourism and Events Queensland

Chief Executive Officer: Leanne Coddington

Group Executive Marketing: Michael Branagh

Creative and Content Director: Michelle Blancato

Creative and Content Specialist: Jarrod Meakins

Marketing Program Director: Kate Duffy

Global Brand Leader: Alison Hobbs-Anderson

 

Creative Agency: Rumble Strategic Creative

Co-founders/Creative Partners: James Burchill & Nancy Hartley

Co-founder/Strategic Lead: Remy Brassac

Director, International Markets : Damian Coren

Business Director: Anne-Maree Jenyns

Account Director: Nikita Baynes

Account Executive: James Goodrich

(Romeo Digital) Creative Director: Marco Eychenne

Agency Producer: Katrine Bowman

Designers: Stephanie Gow, Kate Buchan, Howie Kongstein

Media agency: IKON

Communications Director: Alyce Mollenhauer

 

PRODUCTION

Production company: Taxi Films

Director: Jonathan Nyquist

Executive Producer: Andrew Wareham

Senior Producer: Mark Bishop

Director of Photography: Jason Hargreaves

Post Production: Cutting Edge

Executive Producer: Trelise Blade

Post Producer: Aysha Jones

Offline Editor: Kerry Farrell

Assistant Editor: Felicity Kranz

Online Editors: Steve Leacey and Tim Schultz

Sound: Mike Lange and Michael Thomas

Colorist: Danny Scotting

 

 




Please login with linkedin to comment

RUMBLE TEQ

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]