With Queensland borders opening for interstate travel to all states (except Victoria) from July 10, Tourism and Events Queensland (TEQ) has released a new campaign to inspire national travellers to visit.
The campaign was created in partnership with TEQ’s master brand creative agency, Rumble. The ‘Good to Go’ campaign ran first in Queensland before being adapted for a national audience.
TEQ’S Chief Executive Officer Leanne Coddington said the core message of the campaign is that Queensland’s tourism industry is open, ready to welcome visitors and is following COVID safe practices.
“We know people can’t wait to come to Queensland and experience our unique tourism offering. Queensland has such wonderful and diverse experiences and “Good to Go” is the perfect message, uniting our regions and our operators,” she said.
The campaign again features Queensland musicians Busby Marou, who fronted the incredibly successful ‘Beautiful One Day, Perfect the Next’ relaunch.
Rumble Co-Founder and Creative Partner Nancy Hartley said, “Thomas and Jeremy epitomise the Queensland personality, so genuinely warm and enthusiastic.”
“Travel restrictions during filming meant they were at opposite ends of the state, so we adapted that situation to help show the depth of experiences here. The tactical campaign showcases that sense of freedom we’re all longing for.”
The duo was again directed by Jonathan Nyquist via Taxi Films. The campaign is now live and will run across television, print, OOH, digital, radio and social.
CREDITS:
Client: Tourism and Events Queensland
Chief Executive Officer: Leanne Coddington
Group Executive Marketing: Michael Branagh
Creative and Content Director: Michelle Blancato
Creative and Content Specialist: Jarrod Meakins
Marketing Program Director: Kate Duffy
Global Brand Leader: Alison Hobbs-Anderson
Creative Agency: Rumble Strategic Creative
Co-founders/Creative Partners: James Burchill & Nancy Hartley
Co-founder/Strategic Lead: Remy Brassac
Director, International Markets : Damian Coren
Business Director: Anne-Maree Jenyns
Account Director: Nikita Baynes
Account Executive: James Goodrich
(Romeo Digital) Creative Director: Marco Eychenne
Agency Producer: Katrine Bowman
Designers: Stephanie Gow, Kate Buchan, Howie Kongstein
Media agency: IKON
Communications Director: Alyce Mollenhauer
PRODUCTION
Production company: Taxi Films
Director: Jonathan Nyquist
Executive Producer: Andrew Wareham
Senior Producer: Mark Bishop
Director of Photography: Jason Hargreaves
Post Production: Cutting Edge
Executive Producer: Trelise Blade
Post Producer: Aysha Jones
Offline Editor: Kerry Farrell
Assistant Editor: Felicity Kranz
Online Editors: Steve Leacey and Tim Schultz
Sound: Mike Lange and Michael Thomas
Colorist: Danny Scotting
