Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble  

Outdoor clothing brand The North Face is being hailed for one of the marketing stunts of 2023 that has since gone on to rack up a staggering 16 million views online. It all kicked off when American tourist Jennifer Jensen was hiking in New Zealand’s Queenstown region for her 30th birthday and proceeded to get […]

Posted 17 minutes Ago

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oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]

NRMA Insurance has launched the second instalment of the ‘Until Then’ campaign with Bear Meets Eagle On Fire (BMEOF). The integrated campaign – spanning TV, cinema, radio, social and OOH – builds off the brand platform launched last year and continues to add fresh meaning and resonance to ‘HELP’ by defining it as a promise […]

The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]

The campaigns keep rolling in from Apple. Hot on the heels of its Christmas work that just dropped (get teary again watching it HERE) came another directed by none other than Taika Waititi. Now everyone’s favourite tech firm is back spruiking the merits of the new iPhone 15’s camera with its Portrait Mode and how […]

Posted 52 minutes Ago

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Aussie music icon Shannon Noll has teamed up with Jetstar to launch a new campaign from Jetstar. The campaign, which features a pub-rock twist on the classic 12 Days Of Christmas carol, teases $100,000 worth of free flights to Jetstar’s favourite destinations. The cover of the Christmas classic will be unveiled in 12 parts starting from […]

Rolling Stone AU/NZ publisher The Brag Media has  revealed its next annual collector’s edition, celebrating 50 of the most Iconic stars from Australia and Aotearoa, for the magazine’s December-February ‘Icons Issue’ which arrives on newsstands and at Coles from Monday 4, December. What makes a celebrity an Icon? It’s not just talent; it’s a magnetic […]

It’s the final stretch! After hundreds of votes, an appearance on Channel 7 and the help of Jonathon Moran, entertainment editor and columnist at The Daily Telegraph, we’ve narrowed 100 ads down to 10. Here are the views and opinions of Moran, plus links to all the vids. You’ll be able to vote at the […]

Posted 1 hour Ago

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Queensland Health and CHEP Network Brisbane have today launched a new sun safety campaign in a bid to reduce the risk of skin cancer across the state. The campaign has been crafted to resemble a horror film starring Queensland’s sneakiest killer – the sun. A series of trailers and promotional posters tell the story of […]

Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]

Tara Ford has taken on the role of chief creative officer of Accenture Song for Growth Markets, effective immediately. Retaining her position as chief creative officer of The Monkeys Sydney, Ford is now also responsible for overseeing all creative output from the Asia Pacific and Latin America regions (the ‘Growth Markets’). The regional role will […]

Australia’s outdoor media has finally moved on from the disastrous COVID era with its October total at a record level – well beyond its pre-COVID total – with October bookings up 19.3 per cnet year-on- year in a market back 3.2 per cent. However, the lower total market ad spend compares to a record October […]

Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]

Gen Z has helped drive cross-platform audience growth of 30.2 per cent year-on-year at Vogue Australia, Australia’s leading fashion media brand, according to the latest Roy Morgan readership numbers. Vogue Australia is the number one fashion media brand in the country with a cross-platform audience of 878,000, more than three times the audience of Harper’s […]

Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan.  Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]

One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]

Working with multicultural community groups in Victoria, Think HQ has created a campaign for bowel screening for Cancer Council Victoria. The campaign specifically targets Victorian Punjabi, Hindi, and Vietnamese-speaking groups to encourage the use of bowel screening tests. Australians aged 50-74 receive a free home bowel screening test kit in the mail every two years […]

Forget the tricks you think will help you stay under the 0.05 Blood Alcohol Concentration (BAC) limit or suffer the consequences. This is the message in a myth-busting campaign via Clemenger BBDO for Victoria’s Transport Accident Commission (TAC). TAC’s new “Drink Driving: Stop Kidding Yourself” campaign challenges drivers’ belief in myths associated with drink driving, […]

When it comes to New Zealanders, are they really just glorified Tasmanians who are much better at sport?

Google lumped with latest $100 million-plus fine. Which, when it's all said & done, is like 50 cents to the rest of us.

Much like navigating the single-malt whiskey menu at Rockpool, Thursday night TV proves a tricky one for network bosses.

The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.

Aussie adland in strife over some of its 'green' claims. By that we mean environmental claims, NOT fibrous vegetables.

Posted 3 days Ago

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The only thing B&T would love more than a chat with Rod Prosser would be a game of squash. Yes, he's a 'yellow dot' man.

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

Posted 3 days Ago

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As the Latins famously say "in vino veritas" or "in wine, there is truth". And, truthfully speaking, B&T hated this ad.

Think the month leading into Christmas is all Curtis Stone's Christmas prawns? It's Apple to the rescue today, readers.

Posted 3 days Ago

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Do you have "litterbug" on either your resume or LinkedIn profile? Change your trashy ways immediately on this news.

B&T warns this article contains language readers may find offensive. And by that we don't mean Elon Musk.

The Gold Coast is Australia's "glitter strip". That is if you think bogans, bikies & personal trainers are "glitter".

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

Want to make yourself the most despised person in the office? Read on with the launch of Taylor Swift radio.

B&T's chatting with outdoor supremo, QMS' John O’Neill. Eerily the outdoors never got mentioned in any small talk.

There are now stricter ad rules applying to kids. Yet, nothing a bottle of Fanta & a box of Froot Loops can't fix.

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

The corgis, anyone in the Palace with a funny hat & even Camilla off the hook, as Piers delivers royal racist dirt.

Posted 3 days Ago

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