Tonic Health Media Teams Up With Matthew Johnstone To Raise Arareness Of Stress In Media

Tonic Health Media Teams Up With Matthew Johnstone To Raise Arareness Of Stress In Media
SHARE
THIS



Tonic Health Media has teamed up with Matthew Johnstone for its ‘Psych Up’ initiative. The lunch time seminars aim to equip stressed agency staff with simple, evidence- based ways to stay fit and healthy in today’s increasingly fast-paced media world.

Psych Up co-host, Matthew, is an international speaker, author and creative consultant to clients such as The Black Dog Institute, The Golden Door Elysia, Geelong Grammar amongst other major corporates.

Johnstone says he’s delighted to be co-hosting the sessions and looks forward to providing practical advice to young media professionals.

“You just have to watch the Gruen Transfer to know that media can be a fun, fast and fascinating industry to be in. Yet, whether you’re a creative, a planner, a producer, a suit, a media buyer; it’s highly stressful and full on – it made my hair go grey.”

“We can’t stop the stressors associated with the business but we can learn great coping skills to deal with it, such as building better resilience, developing better breathing techniques and learning mindfulness.

“I’m really excited to be part of Psych Up because advertising and marketing was my life for 15 years – it taught me the art of communicating simply and effectively,” Johnstone added.

Over 30 people attended the seminar at Carat Sydney offices on Friday, one of 11 sessions scheduled for the coming months.

Amanda Buckley, head of investment, Woolworths Group at Carat says the sessions speak to their commitment to cultivate a healthy and supportive work culture.

“A career in media is dynamic and rewarding, but the speed at which we move can be demanding. Having effective work-based and personal frameworks to deal with stress is a big consideration for us, and we’re dedicated to helping our staff succeed wherever we can.”

“Psych Up sessions and other health initiatives Tonic offer form part of Carat’s ‘Friday Morning Media Media Breakfasts’, a platform we use to support our staff professionally and emotionally.” Buckley added.

The ‘Psych Up’ initiative is running for the next two months across 16 agency offices around the country. It forms part of a wider ‘Healthy Living’ program designed by Tonic Health Media to improve the overall health of people in the media industry. Their ‘Chew Up’ healthy eating series and ‘Tune Up’ exercise program is scheduled for later in the year.

Agency staff interested in taking part in the next Tonic Health Media sessions should join the private community Facebook Group or email the Tonic team at healthyliving@tonichealthmedia.com.au

Please login with linkedin to comment

tonic health media

Latest News

Roger Federer Stars In New UNIQLO Campaign
  • Advertising

Roger Federer Stars In New UNIQLO Campaign

Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]

Red Havas’s Alex Erasmus Moves Into The Haus
  • Marketing

Red Havas’s Alex Erasmus Moves Into The Haus

Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]

How The Consumer Data Right Has Is Changing Australia (For Businesses)
  • Technology

How The Consumer Data Right Has Is Changing Australia (For Businesses)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]

Opinion

by B&T Magazine

B&T Magazine
Captify And Xandr Combine For New Product
  • Media

Captify And Xandr Combine For New Product

Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]