Former Big Brother winner and current contestant on Celebrity Apprentice Tim Dormer has put his charitable hat on and helped out condom company Hero Condoms.
Dormer travelled to Botswana in Africa this year to help donate 500,000 condoms to the country with Hero Condoms, a brand that pledges to donate one condom to a developing country to each one sold.
When shopping for condoms one day, Dormer found Hero Condoms and loved the cause.
“I thought it was a pretty great idea that by purchasing a Hero condom to use for a pretty self-fulfilling purpose (have sex), I could be a part of something self-less and help out with a really positive cause!” Dormer wrote in his blog.
A few weeks later he met some of the Hero Condom team and ended up heading to Botswana.
“It was really special to think that each Hero Condom that I handed out on this trip represented one purchased by someone back home who was helping out to be a part of the solution to the AIDS epidemic in Botswana.,” continued Dormer.
“Even though it seems a world away, through a simple act of making a conscious choice about which condom brand you purchase, you have the opportunity to make a difference!”
Dormer joined the ever-growing initiative of the Hero Intern where each year an intern travels with the company to Botswana.
“It can be anyone,” said David Wommelsdorff, chief marketing officer at Hero Condoms. “It doesn’t have to be a celebrity.”
Even with a small team of less than ten Wommelsdorff is thrilled at the progress of the brand.
Last year the condom company donated 75,000 condoms. And this year it’s half a million.
Wommelsdorff puts part of it down to the fact major supermarket chains Woolworths and Coles agreed to stock the condoms.
For the time being the company will continue donating to Botswana, with hopes to branch out to other countries in the near future.
Ogilvy has announced David Fox will be promoted to the role of CEO for the Middle East and North Africa (MENA) region, effective March 1, 2021. Based in Dubai the new role encompasses responsibility for nine countries and 10 offices across the region. The move to a new regional position follows six and a half […]
Holiday goers leaving Melbourne are being reminded to check Fire Danger Ratings (FDRs) to ensure they are fire safe and ready as they head out of the city and into regional Victoria. As part of the annual Victorian Fire Season campaign, the Victorian Government’s (Vic Gov) latest outdoor campaign harnesses the dynamic capability of digital […]
LinkedIn has unveiled its annual Jobs On The Rise report and – despite the usual suspects – it’s good news for those workers who possess digital skills and can work remotely. You can read the report in full here. As you’d expect, the report was headed by the always in-demand occupations such as health care […]
Henrik Isaksson is the regional managing director at Acast AU & NZ. In this opinion piece, he gives his top prediction on what 2021 will bring for the podcasting world. Despite a volatile media environment in 2020, podcasting has continued to grow from strength to strength. We have seen record listen numbers month-on-month and advertising […]
Lenovo has released a new campaign that applies a surprising creative twist to reviews of its products, combining them to form death metal songs. Yes, you read that correctly. The works come from Omnicom-owned Swedish agency Ehrenstrale, in a bid to target gamers, which Ad Age reports are an important audience for the brand, and […]
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]
Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]
Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]
Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]
This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]