Shopper has announced the appointment of Thomas Kim to the position of head of data and insights.
Prior to joining the Shopper team, Thomas managed data and insights at Tonic Media Network and audience intelligence at APN Outdoor.
With a solid record of delivering market insights and research capability in fast-paced media environments, Thomas brings a deep understanding of the importance of data to make the complex simple when buying media.
Karissa Fletcher, Shopper’s Chief of Marketing said, “We are delighted to have Thomas join our team as Head of Data and Insights.
“Bringing more than 10 years’ experience in audience intelligence, Thomas will expand our data partnerships and enrich our understanding of our customer behaviour to better connect Australians.
“When marketers invest in retail out-of-home they drive greater engagement with shoppers in a buying mindset.
“Campaign success is built on our deep understanding of customers demographics, brand preferences and purchasing habits.
“Shopper’s survey capability in real-time delivers rich behavourial and attitudinal intelligence at the point where audiences turn into customers.
Thomas Kim said “I’m excited to join the Shopper team and continue to enhance Shopper’s innovative data capability.
“Shopper’s contextual shopping environments combined with sophisticated data delivers effective targeting and ensures retail out-of-home is more relevant than ever.”
Shopper’s 100 per cent digital out-of-home advertising network spans more than 450 shopping centres across the country.
