Thinkerbell And Ebony Gaylor Launches Social Cause Consultancy D.O.A

Thinkerbell And Ebony Gaylor Launches Social Cause Consultancy D.O.A
SHARE
THIS



Thinkerbell and social designer Ebony Gaylor have launched the world’s newest social cause consultancy D.O.A.

The name actually stands for Decade of Action – and builds on the many global movements calling for the 2020’s to be the decade of action. However, the acronym D.O.A. also means Dead On Arrival – a reminder that if we don’t change the way we do business and brands soon, there’ll be no business model on a dead planet.

To this end, D.O.A.’s proposition asks two simple questions “What will you do?’, and ‘When will you do it?”.

These questions guide businesses through a series of models and processes, to help businesses, movements, and government departments, to understand their unique contribution to the most pressing global challenges and move towards a more prosocial space.

Ebony Gaylor, Managing Partner of D.O.A. said, “I’ve spent my career disrupting power and systems through government, corporates and NGOs, exploring how people, brands and businesses can seriously amplify their efforts for change. We know that the next 10 years are critical in addressing urgent global challenges and these issues can’t be solved within one sector. Business has a critical role to play and needs to take more targeted and authentic action to have an impact now. D.O.A gives me the opportunity to bring that experience together through a unique agency offering, where science and strategy meet practical action.

It feels like it’s something business has dabbled with on the side. But we know that our staff, customers and stakeholders are demanding more. Which is why D.O.A. is looking to work with ambitious business leaders, marketers, and the c-suite to help business create positive change in what they do. Join us.”

Consumer psychologist at Thinkerbell, Adam Ferrier said: “Eb was our client at Red Cross and is a brilliant social change and systems design thinker. She’s hell bent on making a positive difference to the world, and gets the social change space better than anyone. Her understanding of the systems and processes actually required to make social change happen are formidable.  As businesses step into a more pro-social, purpose led space they are going to need experts and specialists in the space who can work with them side by side to make these changes happen.  D.O.A. is there to assist businesses embracing this space.”

D.O.A. will be based in Richmond and is working with some of Thinkerbell’s existing clients.

 

Margie Reid, CEO of Thinkerbell said, “We are really excited to welcome D.O.A. into our fold.  Along with s p a c e, our festival-conference type thing, and Hocus Focus our market research agency, we are pleased to offer clients another interesting proposition. In D.O.A. we’re taking a full frontal approach to social cause-led business transformation, here and around the world.”

 

 

Please login with linkedin to comment

decade of action doa Thinkerbell

Latest News

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
  • Media

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor

Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]

by B&T Magazine

B&T Magazine
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
  • Opinion

Two M&C Saatchi Creatives Talk Making Art To Stay Fresh

M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]

Opinion

by B&T Magazine

B&T Magazine
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
  • Media

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series
  • Campaigns
  • Technology

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series

Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]

Indie Agency Kaimera Expands With New Hires
  • Marketing

Indie Agency Kaimera Expands With New Hires

Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]