A new campaign which focuses on the idea that Queenslanders need to re-evaluate their perceptions of speeding has just been launched for the Queensland Government’s Department of Transport and Main Roads.

The first phase of the campaign highlights the fact that ‘every day’ speeding behaviour, even if just a little over the limit, often catches up with you, and can have potentially dire consequences.

Developed by BCM, the integrated campaign runs across mass media and social media channels, and includes TV, cinema, radio, out of home (cinema digilites, billboards and bus backs) and online (Vine, Instagram, Facebook and Twitter).

Agency: BCM

Client: Queensland Government Department of Transport and Main Roads