It’s been a humdinger of a year for advertising. We’ve had some of the amazing Super Bowl spots to salivate over, balls telling us they have feelings too, and a heap of our weekly ad round-ups which feature the weird, wonderful and WTF.
Viral marketing and tech company Unruly has also swept the global ad market and come up with a list of the top 20 ads of the year, based on their sharability.
Unruly picked apart the ads which had the most number of shares – not views – on social media platforms, which in turn measures the chatter around the ad, calling it the virality of the clip.
Unruly’s Australia managing director Lance Traore said: “We’ve been collecting and analysing consumer data on video consumption and sharing patterns since 2006 and one of the key drivers to video shareability is emotional intensity – how an ad makes a person feel.
“From the joy you feel when your pup welcomes you home to nostalgic memories of your childhood pet, animals can tap into a wide range of emotions that have broad appeal. By placing the focus on friendship and shared experiences, advertisers in 2015 have successfully used dogs, cats and other furry friends to provoke strong feelings of warmth and well-being.”
Data was collected from 1 January 2015 to 16 November 2015. Below is the top 20.
1. Google Android – Friends Furever
Shared: The ad was shared 6,432,921 times across Facebook, Twitter and blogs since its February launch. It’s the most shared ad not only of this year, but ever, according to Unruly.
Agency: Droga5 New York
2. Disney – Disney Characters Surprise Shoppers
Agency: Grand Visual
3. Purina – This man found his soulmate in a puppy and it’s adorable
4. Roc by Ronaldo/Monster – Cristiano Ronaldo – People are going to think I’m crazy!
5. Budweiser – Super Bowl Commercial ‘Lost Dog’
6. Ad Council – Diversity and Inclusion, ‘Love has no labels’
7. Zorba – Maya
8. Fanpage.IT – Slap her: Children’s Reactions
9. Microsoft – Robert Downey Jr. delivers a real bionic arm
10. Kleenex – Unlikely Best Friends
Agency: VSA Partners
11. Metflife – My Dad’s story, dream for my child
Agency: BBDO Hong Kong
12. Pandora – The Unique Connection
13. DC Shoes – Robbie Maddison’s Pipe Dream
14. Supercell – Clash of Clans: Revenge
Agency: Barton F. Graf
15. Red Nose Day – Coldplay’s Game of Thrones Musical
16. adidas – create your own game
17. John Lewis – #ManontheMoon
Agency: Adam & Eve
18. adidas – Unfollow feat. Leo Messi
19. Sainsbury’s – Mog’s Christmas Calamity
Agency: AMV BBDO
20. adidas – yesterday is gone
Mumbrella has made the bold call to turn off comments on its articles, a move that will undoubtedly have a big impact for the publishing site. Mumbrella head of content Damian Francis made the announcement Friday afternoon, penning an opinion piece which will be the last article on Mumbrella to have comments. Francis wrote: “From […]
A YouGov survey has revealed that adult mobile game players prefer audio ads over other monetisation models in mobile games. The survey, which asked 1,249 players about their preferences in mobile games, revealed that consumers have a preference for audio advertising, surpassing other popular monetisation models such as rewarded video and in-app purchases. The new […]
IVE has today announced the launch of ivolve, it’s expanded hygiene and Personal Protective Equipment (PPE) offering designed to help businesses return to the workplace safely. Led by hygiene and health consultant, Shylie Smith, the offering already provides products such as face masks, hand sanitisers and anti-bacterial wipes to many of Australia’s largest businesses including […]
Nine Virgin Australia Supercars Championship teams have confirmed their place in an expanded 2020 Repco Supercars Pro Eseries field. Repco recently announced it will take naming rights sponsorship of the Supercars Championship and the Bathurst 1000 from 2021-2025 and is the new naming rights partner of the popular eseries that will again feature a number […]
It's all the winners & runners up from the Snapchat Young Lions. And, if you're not on it, technically the losers, too.
Suzuki Australia have announced that they are so confident in the experience of their own vehicles that they are allowing customers to test drive them to other test drives, at other dealers. This latest tongue-in-cheek campaign from the For Fun’s Sake platform, has launched with a TVC showing a Suzuki dealer assisting potential car-buyers to […]
Tel Aviv headquartered global freelance marketplace, Fiverr, is launching into the Australian market with By All Means as lead creative agency, following a four-way pitch. By All Means will be charged with leading brand growth via multiple campaigns that will begin this month concurrently with a refresh for the brand rolling out globally. “In many […]