B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The NRL Must Embrace Change And Digital: Marina Go
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Disruption > The NRL Must Embrace Change And Digital: Marina Go
Disruption

The NRL Must Embrace Change And Digital: Marina Go

melina
Published on: 18th May 2015 at 12:06 PM
melina
Share
2 Min Read
SHARE

Bauer-Hearst Media general manager Marina Go disrupts NRL boards, championing skills-based and gender diversity, to tackle problems plaguing Rugby League, in a strategic play to make it the most respected and greatest game of all.

“Transformation begins with a disruption to the status quo,” Go told the audience at Daze of Disruption conference in Sydney this morning.

To understand how fans today are consuming the game in a digital media world, where mobile usage exceeds desktop, requires digital knowledge at the leadership level to engage and entertain consumers in a disrupted environment.

With more than 90 per cent of NRL  fans currently watching the live game on television, and the associated broadcasting rights representing a major revenue source for the NRL, changing customer viewing consumption shifting towards smart phone usage is clearly a crisis.

Go stresses having a skills-based board with independent directors who have a digital background will be well equipped to understand the urgency of the impeding financial risk and how to address this with innovation.

As a publisher, Go brings an understanding on how to use media to drive positive attitudes and has the knowledge to “bring the right content at the right time,” to engage with customers, especially in widening the audience and getting more women involved than ever before.

Go said the diverse thinking a board gains with skills-based leadership “is a big departure from the status quo with much resistance from some of the old guard, but not all”.  Go said,  “Chairmen like Souths Nick Pappas and The Cowboys Laurence Lancini are embracing change” and progressive thinking, however “it’s a long way to go,” she said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Joshua Spanier, reno rumble, talkback
Share

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?