Val Morgan Digital’s lifestyle publication The Latch, has partnered with Suncorp Bank to launch a dedicated sustainability vertical and publisher-first e-commerce eco-storefront, BuyGood.
Addressing climate change is our overriding concern in a post-pandemic world. Since The Latch launched in early 2020, it has built a community of readers focused on discovering how they can live a more sustainable life, and how they can help drive change within their communities. This vertical will help guide readers on how they can be champions of change.
Committed to building brighter financial futures for their customers, Suncorp Bank is leading the charge amongst Australian financial institutions to also create a more sustainable world.
Potta Findikidis, executive manager of marketing, Suncorp Bank said “Our choices have the potential to make a big difference, and one of those simple decisions we make every day, is where we put our money.
“Suncorp Bank feels a great responsibility to help our customers with their financial wellbeing and to have a positive impact on the world we share.”
Alongside impactful and informative content, The Latch will launch BuyGood, an e-commerce storefront that helps readers discover and shop sustainable products and services across key categories.
To quantify the work and products within the BuyGood platform, The Latch will partner with Dayrize — an impact measurement technology business, made up of a team of 30 of the world’s best environmental scientists and industrial ecologists.
A first for Australian e-commerce, Dayrize and The Latch will provide readers a clear and validated impact report of the products across five dimensions of sustainability.
Austin Simms, COO at Dayrize commented “Dayrize uses the latest in sustainability science and technology to rapidly and accurately assess the environmental and social impact of consumer products. Our world-first technology provides brands with a detailed breakdown of the impact of their products and enables shoppers to make informed decisions about the impact of products they buy for the first time. We’re excited about partnering with The Latch to pioneer this technology in Australia for the first time.”
Val Morgan Digital senior partnerships manager, Alyce Thomas, added “Partnering with Suncorp Bank to launch this Australian-first eco e-commerce storefront and the sustainability vertical will allow us to harness the positive intent of our readers and educate them on the actions they can take in their day-to-day to make a genuine difference in the world.”
The Latch Sustainability Vertical and Buy Good e-commerce store front will be launching in May.
