The FIFA Women’s World Cup Is Exactly The Place To Be Bringing Up The Issue Of Pay Equality
Last week, former Socceroo Robbie Slater blasted the Matildas’ Women’s World Cup campaign, calling it “calamitous”.
Slater essentially argued the Matildas’ world cup campaign ended prematurely thanks to the “selfish interest of people trying to get on the back of the Matildas and taking the focus away from the football.”
He said: “We have to ask ourselves as a nation, ‘did we deserve to win this World Cup’ given what going on in the game and the turmoil and the selfish interests?”
The “selfish interests”, according to Slater, are people and organisations like Heather Reid (Australian football administrator and an advocate for gender equity), Professional Footballers Australia and Football Federation Australia and “everyone else who has had their little stab at political correctness and equality and wages”.
Slater’s opinion has drawn ire from many diversity and inclusion experts, including Teresa Russell.
Speaking to B&T, Russell said that the FIFA Women’s World Cup is exactly the place to be bringing up the issue of pay equality in sports, while also labelling Slater as “a gold-medal-winning political correctness machine for men being paid more than women in football.”
“Ask any PR student or professional. The World Cup is a great setting to highlight this issue. Reporters weren’t running on the field and stopping the game to ask the players about pay equality. They were doing it in post-match press conferences. It’s all pretty standard,” Russell said.
Russell also slammed Slater for suggesting women can only focus on one issue at a time.
“Women’s brains are able to focus on more than one thing at a time, in this case, football and pay equality,” adding, “Although on the field and at training, I’m sure they were all just focusing on football. They can do that too!”
Russell offered a solution to the “well-paid men in the media” who believed that people jumping on the bandwagon of pay equality ruined the Matildas’ chance of standing on the podium holding the World Cup.
“They could just close the f*cking pay gap. It’s not like they can’t afford it!” Russell said.
Proving that women can focus both on the game and advocating for gender equity, the USA football team has made it to the semifinals, while also suing US Soccer for alleged institutionalised gender discrimination, with the gap in compensation between men and women a central part of their argument.
The USA women’s football team have earned just 1/6 of what the men earn in bonuses for getting to the semifinals in the World Cup.
And, just last week, outspoken USA co-captain Megan Rapinoe who was the first white professional athlete to kneel for the national anthem in protest of social injustice in the United States said she would not visit the White House if the team wins the tournament.
Trump took to Twitter to address Rapinoe, writing: “Women’s soccer player, Megan Rapinoe, just stated that she is “not going to the F…ing White House if we win.”
“I am a big fan of the American Team, and Women’s Soccer, but Megan should WIN first before she TALKS!”
He continued: “Finish the job! We haven’t yet……..invited Megan or the team, but I am now inviting the TEAM, win or lose. Megan should never disrespect our Country, the White House, or our Flag, especially since so much has been done for her & the team. Be proud of the Flag that you wear. The USA is doing GREAT!”
Russell told B&T Rapinoe is real-life proof women can focus on a number of things at the same time without it influencing their sports’ performance.
She said: “It seems that captain, Megan Rapinoe, can focus on quite a number of things at the same time without it affecting the team’s performance.
Russell concluded: “Are the Matildas any less capable at multi-tasking and keeping focus? I think not.”
Latest News
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
“I’m In A Sweet Spot!” Jessica Rowe On Her Venture Into Podcasting
B&T is chatting with the wonderful Jessica Rowe. Due to time pressures, we thought it best not to mention Eddie McGuire.
Stan Sport Confirms UEFA League Commentary, As Comic Ed Kavalee Joins The Team
Do you take your UEFA Champions League football bloody seriously? Well, you may not like this Ed Kavalee announcement.
Ashes Under Threat Amid Fears Of English COVID Coup
Concerning news of an Ashes boycott this summer. As Seven primes Big Bang Theory repeats as a precautionary measure.
Kayo Moves The Footy Season On For Cricket In Star-Studded Work From Special
Yes, B&T's overdoing it with cricket stories today. Which, admittedly, is better than overdoing it with insurance ads.
Fetch Mini 4K Set Top Box Officially Hits Aussie Shelves
Forget all the hassles of wireless-free streaming, the Fetch Mini 4K set top box is here! And with bubble wrap, too.
Silver Lining Launch The Do Nothing Challenge For Smiling Mind, ReachOut, And Orygen
Not-for-profit, for-purpose agency Silver Lining is launching a fundraising challenge that asks Australia to ‘Do Nothing to Do Something for Mental Health’.
Sportsbet’s $139M In Ad Spend Raises Eyebrows, As Bets Double In 2020
B&T is no fan of the recent proliferation of online sports betting apps. Except when we win, then we bloody love them.
Thursday TV Wrap: Home And Away A Shining Entertainment Star
When B&T thinks Summer Bay, we think "love, exciting & new, come aboard, we're expecting you". Or is that The Love Boat?
Atomic 212° Founders Reveal The “Secret Sauce” Of Media Planning In New Book
If you're in the media planning game, B&T can't recommend this book enough. Manu's 'French Bistro' is also excellent.
Lil Nas X Teams Up With Durex In His Sexy New Music Video
This article carries themes of prophylactic use, crossdressing & gay sex. Nothing a few Hail Marys can't fix, B&T says.
The EU Wants Standardised Phone Chargers… And Apple Isn’t Happy
Apple unhappy about EU's uniform phone charger threat. Still turning blind eye to flogging power cables for 120 bucks.
This Tourism Ad Is So Weird & Trippy, It’ll Have You Declaring “WTF Did I Just Watch?”
Did you perhaps take an ecstasy tablet in your misspent youth? B&T warns this ad could bring it back on 15 years later.
Postponed Australian Commercial Radio Awards Now Set For A Live Event In February
Get the frock or suit to the dry cleaners & hook yourself up a gram, Commercial Radio Awards now a mere 142 days away.
Cadbury And Milka Maker Mondelez International Threatens Vegan Business With Lawsuit Over Packaging Colour
Vegan snack brand threatened with lawsuit over purple packaging. Has reportedly enlisted Grimace as its legal counsel.
Are You Paying Too Much In Search Marketing?
Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.
Nine APAC Finalists In One Club’s Young Guns 19 Competition
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
Jessica Alba & Zac Efron Return In Newest (& Darkest) Instalment For Dubai Tourism
Dubai is THE place for adventurous travellers. While its prison system is the place for REALLY adventurous travellers.
Ben’s Original Unveils New Campaign & Packaging Via The&Partnership
Ben’s provides fluffy, stodge-free rice each time & the ideal accompaniment to your fluffless, stodgy curry disasters.
Agnes Media Appoints Former Qantas Marketer Jan Consul As Senior Performance Manager
Qantas marketer Jan Consul no longer blagging 20% off flights to Maroochydore after joining the Agnes Media team.
Adflow’s Regional OOH Coverage Expands By 60%
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
SLIK Announces Four New Key Hires
Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.
Lucciana Beynon Falls Victim To Brutal & Outdated Photoshopping
B&T warns this article contains rather racy imagery. But as you're working from home, a trip to HR's not on the cards.
News Corp Reveals The Power Of Brand Content In New Research
News unveils 'The Power of Brand Content' research. The title arguably giving away the fact that it's a huge fan of it.
The Nutrition Couch Joins ARN’S IHeartPodcast Network
Has a partner complained of incessant flatulence, pungent urine or performance issues? This nutrition podcast may help.
How Retailers Can Maximise Their Results This Sales Season
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
CUB & Clems Melbourne Unveil A Wonderful Ode To Aussie Pubs
This ode to pubs is so visceral and raw you can almost smell the chunder, the beer-soaked carpet & the urinal blocks.
Thank Your Lucky Stars, RMIT Pitch Night Is Back!
RMIT Pitch Night returns! And if you ever needed a reason to break out the cocktail shaker, this has to be it.
Study Reveals Australia Has The 14th Best Netflix Library In The World
Australia falls to 14th on best Netflix library list. However, we're still tops for skin cancer rates & shark attacks.
