Independent agencies The Core Agency and Love Media, have launched a new integrated campaign for Doctors on Demand. It’s the first work for the brand following the agencies winning the account in a competitive pitch in February.
Doctors on Demand is one of the leading telehealth GP services that gives users video access to Australian registered doctors. It offers immediate online video consultations with doctors, psychologists and dietitians, plus new and repeat prescriptions, referrals and medical certificates. Doctors on Demand can be accessed via the web and its mobile apps.
The new campaign highlights how people can now see a doctor on their own terms and get expert answers instantly without self-diagnosing using an internet search. The ‘Don’t worry about it. Doctors on Demand it’ campaign is running across multiple channels including outdoor, digital, social and radio.
Christian Finucane, Founder & Creative Partner at The Core Agency said, “as a hypochondriac myself, I know the perils of asking Dr Google! Our new launch campaign for Doctors on Demand solves this common practice by giving people instant medical answers they can trust.”
Kirsty Garrett, CEO at Doctors on Demand said, “we are excited to take our brand into new marketing channels for the first time and introduce virtual care to Australian communities that deserve better access to healthcare. Working with the expertise of The Core Agency and Love Media will fast track our growth strategy for brand awareness, patient acquisition and quality care.”
This latest launch adds to a growing list of pure play brands that have appointed The Core Agency to create their Core Idea and help scale their business. The most recent being EASYFLOWERS which launched its new campaign in February.
Client: Doctors on Demand
CEO: Kirsty Garrett
Campaign Marketing Manager: Pierre Pommier
Creative Agency: The Core Agency
Founder & Creative Partner: Jon Skinner
Founder & Creative Partner: Christian Finucane
Copywriter: Sarah Mould
Art Director: Nick Williams
Design/animation: Sophie Adams
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Director: Sid De
Illustration: Jacky Winter
Illustrator: Eirian Chapman
Executive Producer: Li Liang Johnson
Sound House: Rumble Studios
Sound Designer: Liam Annert
Sound Producer: Sarah Suassuna
Media Strategy: Georgia Thomas
Media Agency: Love Media
Head of Operations & Partnerships: Anthony Douglas
Head of Media: Tony Woodward
Head of Digital & Technology: Robert Nagy
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