Real life magazine That’s Life! has unveiled a new campaign, Realvolution, an editorial initiative that encourages women to change the conversation about their bodies to celebrating all the positive things in their lives.

Inspiring international plus-size model, Fiona Falkiner, will be the face of this campaign. She is joining a group of Australian women who will be sharing their own positive and uplifting stories.

The four-week campaign featuring the tagline ‘Real is Perfect’ will launch on Thursday 16^th October and will be supported by an extensive above and below the line campaign across TV, online, social media and print.

Linda Smith, editor, that’s life! comments: “A recent that’s life! study found that nine in ten Australian women have negative thoughts about their appearance. One in three admitted having these thoughts at least once a day. It’s this mindset that needs to shift.

“As the country’s leading real-life magazine, the that’s life! Realvolution campaign is aimed at driving women to change the conversation by sharing what they’re really great at – and not talking about what they don’t like about themselves!”

that’s life! Realvolution ambassador, Fiona Falkiner, added: ‘I’m proud to be joining the that’s life! Realvolution.

“Women are more than just a number on the scales and this campaign is an important step in moving Australia’s conversation on from body image.”