That’s Amore Cheese has just announced a 12-month brand ambassador partnership with one of Australia’s most respected pastry chefs, authors and TV personalities, Darren Purchese.
Purchese is known for his books (including Chefs Eat Toasties Too), co-judging The Great Australian Bake Off and as the director of iconic South Yarra institution, Burch & Purchese Sweet Studio for 12 years, while That’s Amore Cheese is famous for its over 60 varieties of Italian-style cheeses that is served and sold in delis, cafes and restaurants around the country.
Darren Purchese & Giorgio Linguanti
The collaboration will see Purchese demonstrating how to use That’s Amore Cheese products to create mouthwatering cheesy recipes that everyone will love and engaging digital content for the brand.
The partnership will also include appearances at That’s Amore Cheese events as well as an Everyday Gourmet cooking segment, alongside That’s Amore Cheese founder, Giorgio Linguanti.
Purchese’s future looks bright. After closing the doors at Burch & Purchese after 12 years, he has exciting new projects and the launch of new season The Great Australian Bake Off, coming soon. He is looking forward to collaborating with the team at That’s Amore Cheese to create inspirational dishes using the brand’s quality cheese selection.
He said: “That’s Amore Cheese is a fantastic Australian business making exceptional cheeses. They are an innovative and family friendly company, and being given the chance to work with people with this much passion was a dream come true.
“Being a chef, I love to use the very best produce I can. That’s Amore Cheese makes the very best cheeses and that’s why this is the perfect collaboration for me. I am so excited to be a brand ambassador and start creating delicious, show stopping dishes with their exceptional cheeses.”
Both Purchese and Giorgio Linguanti moved to Australia at a similar time to make their mark on the Australian culinary industry. Since then, the two have worked together at the same major events in Melbourne, with Purchese being a supporter of Linguanti and his cheesemaking abilities over time.
“I have been a fan of Giorgio and his business for many years and see synergies with our journeys to Australia. What he has created through That’s Amore Cheese is a friendly, quality driven business, and the operation feels like one big family. I am proud to be a part of this amazing success story and working with That’s Amore holds lots of delicious possibilities,” Purchese said.
Giorgio from That’s Amore Cheese is just as excited about the partnership.
“I have known Darren for many years and have so much respect for him. We have often talked about working together and now the time is right. We are thrilled that Darren is now brand ambassador and we can’t wait to see the fantastic recipes he will create and to have him by our side at our events,” said Linguanti.
