The Bachelor Australia returns to screes this Wednesday with new and returning sponsors joining the dating show.
Network Ten and Multi Channel Network (MCN) today announced that Wrigley’s EXTRA, Underworks, REST Industry Super, Hyundai and Harvey Norman are on board to help deliver the biggest and most anticipated season yet.
The Bachelor Australia Season five starts 7.30pm on Wednesday, 26 July, with Matty J making his eagerly awaited return and continuing his quest to find true love among 22 of Australia’s most glamorous and eligible Bachelorettes.
Network Ten executive general manager, revenue and client partnerships, Rod Prosser, said: “The Bachelor Australia is a pop culture sensation that gives our commercial partners innovative and powerful activations to captivate viewers across all platforms.
“Once again, sponsorship interest has been extremely high. With drama, adventure and love at the heart of the show, The Bachelor Australia offers a unique format for innovative and integrated content-led sponsorships. Our dynamic packages also extend across digital and social media channels, with exclusive content set to further excite and engage fans online.
“Matty J won over audiences on The Bachelorette Australia last year and we look forward to the show again dominating social media and water cooler conversations whenever it is on air,” he said.
“This year anticipation on social media has already reached fever pitch, with the organic reach of the show’s date announcement on Facebook up 540 per cent compared with 2016.”
MCN content and brand partnerships director, Tania Jones, said: “The Bachelor Australia continues to capture the hearts and minds of audiences, and we’re excited to have the support of brands who are equally passionate about this show.
“Shows like The Bachelor Australia, which resonate so strongly with audiences, demonstrate the enduring power of television formats. This year’s diverse group of brands are working closely with Network Ten and MCN to create highly compelling, integrated multi-screen campaigns that will extend the appeal of the television content and strongly engage viewers across all platforms.”
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]