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B&T > Advertising > Ten & MCN Announce Record Number Of Partners For MasterChef
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Ten & MCN Announce Record Number Of Partners For MasterChef

Staff Writers
Published on: 30th April 2018 at 10:00 AM
Staff Writers
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Network Ten and Multi Channel Network (MCN) have announced a record number of partners for the 10th season of MasterChef Australia.

This year Ten has the support of returning principal partner Coles and partners Harvey Norman, Cadbury, Holden, Cobram Estate, Diageo, a2 Milk, Jacob’s Creek, and Bulla.

Other partners for 2018 include Ardmona, Canstar, SATC, and Swisse Wellness.

Furthermore, judges Matt Preston, Gary Mehigan and George Calombaris are back in the MasterChef kitchen, along with guest chefs including Maggie Beer, Curtis Stone, Adriano Zumbo, Darren Purchese, Kristen Tibballs, domestic goddess Nigella Lawson, and – for the first time – Gordon Ramsay.

Other highlights of MasterChef this year will include a challenge featuring Melbourne Football Club, a week exploring picturesque South Australia and, for an incredibly lucky group of contestants, a once-in-a-lifetime opportunity to cook for Prince Charles in Darwin.

Network Ten’s executive general manager of revenue and client partnerships, Rod Prosser, said: “As it enters its 10th season, MasterChef Australia remains one of the most premium and brand-safe programs on Australian television; a program that consistently delivers strong results for our partners.

“Viewers have loved MasterChef Australia since the first day it went to air, and this year’s season will delight and surprise them.

“We are honoured to have such a stellar line-up of partners in 2018 – in particular, Coles, which has been with MasterChef Australia since the start and has been an amazing supporter of the show and Network Ten.”

The new season of MasterChef premieres at 7.30pm on Monday 7 May.

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TAGGED: MasterChef Australia, MCN, Multi Channel Network, Network Ten, Ten
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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