Ten & MCN Announce Record Number Of Partners For MasterChef

Ten & MCN Announce Record Number Of Partners For MasterChef
SHARE
THIS



Network Ten and Multi Channel Network (MCN) have announced a record number of partners for the 10th season of MasterChef Australia.

This year Ten has the support of returning principal partner Coles and partners Harvey Norman, Cadbury, Holden, Cobram Estate, Diageo, a2 Milk, Jacob’s Creek, and Bulla.

Other partners for 2018 include Ardmona, Canstar, SATC, and Swisse Wellness.

Furthermore, judges Matt Preston, Gary Mehigan and George Calombaris are back in the MasterChef kitchen, along with guest chefs including Maggie Beer, Curtis Stone, Adriano Zumbo, Darren Purchese, Kristen Tibballs, domestic goddess Nigella Lawson, and – for the first time – Gordon Ramsay.

Other highlights of MasterChef this year will include a challenge featuring Melbourne Football Club, a week exploring picturesque South Australia and, for an incredibly lucky group of contestants, a once-in-a-lifetime opportunity to cook for Prince Charles in Darwin.

Network Ten’s executive general manager of revenue and client partnerships, Rod Prosser, said: “As it enters its 10th season, MasterChef Australia remains one of the most premium and brand-safe programs on Australian television; a program that consistently delivers strong results for our partners.

“Viewers have loved MasterChef Australia since the first day it went to air, and this year’s season will delight and surprise them.

“We are honoured to have such a stellar line-up of partners in 2018 – in particular, Coles, which has been with MasterChef Australia since the start and has been an amazing supporter of the show and Network Ten.”

The new season of MasterChef premieres at 7.30pm on Monday 7 May.

Please login with linkedin to comment

MasterChef Australia MCN Multi Channel Network Network Ten Ten

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]