Telstra Cements Deal With Presto
Telstra has announced it has cemented an agreement to re-sell Presto’s subscription video on demand service to its customers.
The agreement means Telstra can market the Presto TV, Presto Movies and Presto Entertainment bundle subscription across a range of their product offerings, giving Telstra customers access to stream an unbelievable selection of 1000s of hours of ad-free movies and TV shows on demand.
The agreement will contribute dramatically to the expansion of consumer awareness of the Presto service, which has recently become available across even more mobile devices, including select iPhone and Android smartphones*.
“We believe Presto is a fantastic product delivering consumers access to an unbelievable subscription video on demand service of ad-free TV and movies and we are delighted that Australia’s largest telecommunications provider Telstra has chosen to re-sell Presto to their customers,” Shaun James, director of Presto and VOD, said.
“It is a great stamp of approval for Presto, which is backed by Australia’s leading subscription television provider Foxtel and Australia’s number one free-to-air network, Channel Seven, and will provide us the opportunity to scale the product quickly, including across mobile devices.
“We look forward to working closely with Telstra to help develop their plans to offer Presto and market the service to their customers.”
Eric Kearley, Telstra Director IPTV & Pay TV said the service is available to Telstra mobile customers from today and Telstra will soon launch a Presto app on the T-Box – Telstra’s digital set top box. There are more than 600,000 T-Boxes in market throughout Australia. “Telstra customers value choice and we are delighted to partner with Presto to bring their impressive catalogue of entertainment to our customers on the move and at home,” Kearley said.
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