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Reading: Techfront & MediaSeed Upgrade LED Screen In Brisbane’s King George Square
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B&T > Advertising > Techfront & MediaSeed Upgrade LED Screen In Brisbane’s King George Square
AdvertisingMedia

Techfront & MediaSeed Upgrade LED Screen In Brisbane’s King George Square

Niki Waldegrave
Published on: 5th June 2018 at 5:20 PM
Niki Waldegrave
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2 Min Read
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Sports and digital out-of-home (OOH) technology company Techfront Australia, together with OOH media sales specialists MediaSeed, has given a permanent 15 square metre LED screen in Brisbane’s King George Square a major facelift.

The new 40 square metre, high-resolution audio-visual asset has multiple display uses for advertisers, including brand messaging, to be run in the form of a TVC, animation or static slide into the busy square.

The OOH super-site can be used to amplify and complement consumer campaigns across all mediums as well as live events held in the square.

The screen can be networked to reach millions of consumers across the CBD every month, with nearby assets managed by MediaSeed, including the prominent Queen Street Mall location and Queensland’s Royal show, Ekka.

Other day-to-day screen content includes that from the council, topical and community programming and updates, live sporting and cultural events, and syndicated news, weather and entertainment.

Techfront’s chief commercial officer, Nick Ebbeck, said: “Brisbane’s KGS supersite is a testament to our commitment towards creating unforgettable and bespoke solutions for all the stakeholders.

“This incredible asset will provide consumers with engaging and enriching content, allow for councils to build and activate community initiatives, along with providing brands to seamlessly connect with their consumers for deeper, effective communication and engagement.

“Techfront prides itself on transforming the DOOH ecosystem.”

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TAGGED: Brisbane, Techfront Australia
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By Niki Waldegrave
Jack of all trades, master of... My two main hats being: AWARD-WINNING JOURNALIST, editor and PR with a proven track record in breaking international front-page stories, leading a team, going undercover and investigative reporting, editing, penning and commissioning news and features for mainstream and B2B publications. AND... RESULTS-DRIVEN MEDIA, MARKETING, PR, SALES AND EVENTS manager for outdoor media sales companies in Australia and the UK. My little black book is bursting with contacts for CEOs, CMOs, celebrities, journalists and PRs of international household names, brands and companies. SKILLS Extensive experience in media pitching and sales, writing, researching, commissioning, proof-reading, editing, subbing, cold-calling and managing teams, organizing and executing PR campaigns, conducting interviews and photo-shoots, instigating and executing news and feature ideas, cover-lines and signing talent to exclusive contracts. Proficient in applications including InDesign, PowerPoint, Microsoft and Google products, Wordpress and database management. LEADERSHIP Experienced in leading and motivating employees and have effectively trained and developed journalism and sales teams ranging from five people to 37. HIGHLY SKILLED COMMUNICATOR Possess an established base of enviable worldwide contacts and instinctively know who to contact when an ‘expert’ in a particular field is needed. Possess the ability to relate to people on all levels, and just as capable pitching and closing an advertising package to a CEO of a multi-national brand in the boardroom as I am interviewing an A-List celebrity or coaxing an insider into dishing the dirt.

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