Sports and digital out-of-home (OOH) technology company Techfront Australia, together with OOH media sales specialists MediaSeed, has given a permanent 15 square metre LED screen in Brisbane’s King George Square a major facelift.

The new 40 square metre, high-resolution audio-visual asset has multiple display uses for advertisers, including brand messaging, to be run in the form of a TVC, animation or static slide into the busy square.

The OOH super-site can be used to amplify and complement consumer campaigns across all mediums as well as live events held in the square.

The screen can be networked to reach millions of consumers across the CBD every month, with nearby assets managed by MediaSeed, including the prominent Queen Street Mall location and Queensland’s Royal show, Ekka.

Other day-to-day screen content includes that from the council, topical and community programming and updates, live sporting and cultural events, and syndicated news, weather and entertainment.

Techfront’s chief commercial officer, Nick Ebbeck, said: “Brisbane’s KGS supersite is a testament to our commitment towards creating unforgettable and bespoke solutions for all the stakeholders.

“This incredible asset will provide consumers with engaging and enriching content, allow for councils to build and activate community initiatives, along with providing brands to seamlessly connect with their consumers for deeper, effective communication and engagement.