Australian technology that gathers real-time, location-aware customer data and behavioural insights in return for free high-speed wi-fi and an enhanced, tailored shopping centre experience has attracted a multimillion-dollar investment from Blue Sky Private Equity.
Shopper Media Group, Australia’s fastest growing digital out-of-home (OOH) media business, was set up in 2015 by former oOh! Media executives Ben Walker and Ed Couche and already counts blue chips like Coca Cola, Lion, Goodman Fielder, American Express and Johnson & Johnson as clients.
The company will use the funds from Blue Sky to support its plan to double its national footprint by installing its Smartlite TM digital advertising panels into more than 300 Australian shopping centres.
The panels, which are already installed in 150 shopping centres, currently reach more than 2.8 million shoppers per week, who have accessed the free high-speed wi-fi that captures key consumer demographics and behaviours. With the ability to ask shoppers specific questions, Shopper Media Group’s targeted data analytics and real-time consumer insights enable advertisers and shopping centres to deliver tailored information to improve consumers’ overall shopping experience.
Shopper Media Group currently hosts a database of more than 100,000 unique shoppers and plans to become Australia’s largest shopping centre consumer database in the near future.
Recognised in APAC CIO Outlook’s Top 10 Digital Technology Companies for 2017, Shopper Media Group’s intelligent Smartlite TM technology is at the forefront of worldwide location-aware wi-fi analytics, and primed to take advantage of the ‘peak smartphone environment’ forecast for Australia.
Recent Deloitte research found Australians are interacting with their smartphones 480 million times a day – an increase of more than eight per cent on 2015, while 59 per cent prefer to connect their smartphone using wi-fi instead of their mobile network.
Shopper Media Group CEO Ben Walker said Blue Sky immediately understood how the company was disrupting Australia’s very established OOH advertising market with innovative technology.
“Blue Sky is an innovative company like us, and the private equity and venture capital divisions have an established and proven 10-year track record with investments in successful tech businesses such as Vinomofo and Alcidion,” Walker said.
Blue Sky Private Equity investment director Nick Miller said Shopper Media Group fitted Blue Sky’s portfolio as a tech-based company in a high-growth industry.
“Digital OOH media is Australia’s fastest growing media market, with 50 per cent per annum growth driven by digitisation, audience reach and performance,” Mr Miller said.
“Shopper Media Group has established itself as a player with 100 per cent digital reach in 150 shopping centres. Its experienced management team has launched the sector into a new phase with market leading technology that adds value for shopping centres and media buyers.”
Blue Sky Private Equity is a division of ASX 300 listed Blue Sky Alternative Investments Limited (ASX: BLA).
PubMatic has today announced it has secured a data partnership with Australian-based consumer intelligence provider HYP Technology. The partnership will enable digital media buyers to leverage rich audience segments across all screens and channels — including mobile, connected TV, and web browsers – PubMatic’s premium inventory. The direct integration, via PubMatic’s Audience Encore, allows buyers to activate HYP’s […]
Skimlinks, a Connexity Company, has reported significant growth in traffic and publisher commissions in its’ Australian network, as publishers capitalize on the ecommerce opportunity offered by the End Of the Financial Year (EOFY). “We’re delighted to see the success of our Australian publishers, as they create quality commerce content that helps consumers find the products […]
Flybuys and The Trade Desk have announced a first-of-its-kind partnership in Australia to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline and online sales. This partnership marks the first time that Unpacked by Flybuys’ de-identified sales conversion data, from Flybuys’ more than eight million members, will be made available […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]