TBWA Appoints New Regional Chief Strategist

TBWA Appoints New Regional Chief Strategist
SHARE
THIS



 

Hristos Varouhas has been promoted to regional chief strategy officer of TBWA Oceania and will take immediate responsibility for the strategic planning function across Australia and New Zealand for Whybin\TBWA, Digital Arts Network (DAN), Integer and Eleven PR.

Hristos will continue to work in partnership with Paul Mayes, Executive Planning Director of Whybin\TBWA Melbourne and David McIndoe, Head of Planning for Whybin\TBWA Auckland.

Joining Whybin\TBWA Sydney as executive planning director in July 2009, Hristos has been critical to the agency’s creative, effectiveness and new business success. In 2013, Whybin\TBWA Group Sydney was crowned AWARD Agency of the Year, Effie Effectiveness Agency of the Year, Campaign Asia’s Australian Agency of the Year, as well as B&T Australian Agency of the Year for the second year running. In 2014, Whybin\TBWA Sydney was ranked No. 8 in the world in the Effie Effectiveness Rankings and No. 4 in Asia Pacific.

Just last week, Whybin\TBWA Melbourne won accolades as Asia Pacific Agency of the Year at the New York Festival’s International Advertising Awards.

During his strategic planning career, Hristos has been the author of 14 Gold Effies and two Grand Prix Awards across Australia and Asia Pacific, a Cannes Effectiveness Lion, and an APG Grand Prix.

‘‘Hristos is the real deal and my partner in everything we do, so this promotion is a very logical next step. Don’t be deceived by the Billabong shirt, the gold chain and the Harley-Davidson, Hristos is the sharpest planner across all disciplines that I have ever come across. Scott Whybin and I are very excited by what he can continue to achieve in partnership with our teams in Sydney, Melbourne and Auckland,” Paul Bradbury, Regional CEO.

Hristos Varouhas added, “It’s been a very fruitful almost six years with Whybin\TBWA and with this new role I’m looking forward to growing the Strategy discipline – which is fast-changing – with Paul and our exceptional planning leaders in Melbourne and New Zealand.”

 

Please login with linkedin to comment

DAB+ Instagram ads London

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]