Taste.com.au, Australia’s leading food media brand with a monthly audience of 4.5 million, has launched an AI virtual recipe assistant called TasteBud in the Taste app.
With the help of TasteBud, Australians can now easily find recipes based on available ingredients and specific dietary preferences to enhance their cooking experience. The AI feature leverages the intellectual property of the Taste brand and its meticulously curated collection of 50,000 triple-tested recipes.
News Corp Australia’s first consumer-facing AI feature, TasteBud offers Taste app subscribers an interactive way to explore Taste’s recipes through a custom-built conversational agent. The chat experience allows for follow-up queries, improving search results for a more personalised experience.
Managing director and publisher free news and lifestyle Pippa Leary said the launch of the new AI feature in the Taste app underscored the company’s commitment to helping consumers with straightforward solutions.
“Our digital food products are focused on enhancing the user experience and this is a great example of how we’re optimising our content and addressing the consumer need for efficiency to deliver them greater value,” Leary said.
“It also reinforces News’ commitment to being at the forefront of innovation. TasteBud leads the way for future AI developments, supporting our growth and market-first offerings for consumers and clients.”
“TasteBud simplifies and personalises the recipe search process. It helps the Taste audience solve problems, finding recipes that match their cooking ideas, ingredients, and preferences to our world-leading and extensive recipe database,” said head of food, travel and health Kerrie McCallum.
“TasteBud goes beyond basic search functionality to deliver highly relevant suggestions, especially when contextual prompts such as ‘limited time’ are added. We are in the early phases of this exciting journey and TasteBud already has an impressive accuracy rate of 99 per cent, with ‘chicken’ being the most common query.”
Taste.com.au has an audience of 4.5 million Australian food lovers who connect with the brand every month. Its deeply engaged audience consumes 68 million* page views a month and generates 99 million data points daily, providing unrivalled consumer intent data into what Australians are planning, shopping, cooking and sharing in food.
