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Reading: Tassie Pizzeria Changes “No” Campaign To “No” To Hawaiian Pizza
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B&T > Advertising > Tassie Pizzeria Changes “No” Campaign To “No” To Hawaiian Pizza
Advertising

Tassie Pizzeria Changes “No” Campaign To “No” To Hawaiian Pizza

Staff Writers
Published on: 22nd September 2017 at 10:50 AM
Staff Writers
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A crafty Launceston pizza shop has taken revenge on an anti-marriage equality billboard next to its pizzeria by adding the words “pineapple on pizza” next to the original advertising message that read, “It’s OK to say ‘no’.”

Employees at the appropriately named Wiseguise Pizza in the suburb of Mowbray admitted they had painted the message next to the OOH campaign, but added they never meant to be political.

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Pizza flipper Ben Barwick told ABC.net.au: “We are painting the side of our building, not on the sign, and basically turning that into a bit of humour.”

Barwick added that pizza store staff were “respectful of everyone’s opinions” and “we’re just here to make pizza”.

Wiseguise owner Alex Jones added that he believed the original anti-marriage equality ad could reflect badly on his business.

“We try not to have a political point of view as a business, so I think we’ve taken the stance away from it,” Jones said.

“Obviously we’re big believers in freedom of speech, and we’re very lucky that we live in a country that allows us to be like that.” he added.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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