Three Reasons Why A Unified Consumer View Should Be On Top Of Every Marketer’s Wish List
Have you thought, "I haven't heard from that delightful Cameron Curtis for a while"? Read this and think "lucky day".
Opinion
Near Integrates Global Consumer Data Into Oracle’s BlueKai Marketplace
The integration will enable users of Oracle’s BlueKai Marketplace to access Near’s audiences, which are formed using...
MCN Launches Mobile Location Intelligence Platform With Near
Do you want more targeted ads so you'll buy more stuff and max-out your VISA? Well, you may enjoy this new piece of kit.
Why Quick Services Restaurants Need To Use Mobile Location Data
We don't need an app to direct us to our nearest fast-food restaurant. We just follow the vile stench.
Opinion
How Aussie Supermarkets Can Acquire New Consumers Using Location Data
The war between Aussie grocers is already white-hot. Add some data to the mix & it's set to get whiterer & hotterer.
Opinion
Six Ways Marketers Need To Step Up To Mobile Location Data
Are you a marketer? Do you want to use mobile better? Then you'd be a prized prawn not to imbibe this scholarly tome.
Opinion
Considering A Rebrand? It’s Both Dangerous And Not As Dangerous As You Think!
Rebranding a company shouldn't fill you with fear argues this pro. Unless you plan to rename it Knockers Balls & Knobs.
Opinion
Adnear Rebrands to Near As Company Moves Beyond Just Mobile
Mobile targeting firm AdNear have dropped the 'Ad' to become Near in one of the simpler re-brandings of recent times.
