Three Data Trends That Will Define 2017
We were going to do a piece on the latest hairstyle trends…
Near Integrates Global Consumer Data Into Oracle’s BlueKai Marketplace
The integration will enable users of Oracle’s BlueKai Marketplace to access Near’s…
5 Ways To Use Real-World Insights And Analytics To Engage With Consumers In-Store
This opinion piece comes with the promise of "five golden secrets"! Bloody…
Four Ways Data Products Are Redefining Brand Interactions
Brands today collect multiple data points across consumer interactions, ranging from key…
Why Quick Services Restaurants Need To Use Mobile Location Data
We don't need an app to direct us to our nearest fast-food…
Six Ways Marketers Need To Step Up To Mobile Location Data
Are you a marketer? Do you want to use mobile better? Then…
Considering A Rebrand? It’s Both Dangerous And Not As Dangerous As You Think!
Rebranding a company shouldn't fill you with fear argues this pro. Unless…
How Location Intelligence Helps Pinpoint Mobile’s Place On The Marketing Budget
Mobile data making Attribution possible across offline and online media
AdNear Opens Office In London, Hires Head To Lead It
Ken Parnham, appointed General Manager of Europe, based in London office
AdNear Experiments With Drones For New-Age Data Collection
Data collection firm AdNear is trialling drones for its data collection and…
5 Things That Will Shape Mobile Advertising In 2015
Mobile advertising is set to change again. Here's five things to watch…
Melbourne & Sydney Airports Among Mobile Hot Spots In Japan and Asia-Pacific Region
Japan and Asia-Pacific’s most affluent consumers are highly engaged on their phones…