Sydney Sweeney Is Back, And In Shorts For American Eagle Sequel
American Eagle treating online backlash like a limited series renewal with Sydney…
Clive Palmer, Sydney Sweeney & Katie Rigg-Smith Headline B&T’s Most Read Features Of 2025
Here's a look at the most-read stories on B&T this past year.…
American Eagle CMO “Dumbfounded” By “Absurd” Claims Sydney Sweeney Campaign Was About Anything But Jeans
B&T's industry leading coverage of Sydney Sweeney's ill-fitting Canadian tuxedo continues.
“Your Privilege Is Showing”: Kylie Jenner Handcuffs Herself To Controversy In “Tone Deaf” Cosmetics Spot
The Jenners' unprecedented run of starring in truly terrible ads continues.
EXCLUSIVE: Dr. Squatch CMO On Marketing Playbook, Unilever Acquisition, Sydney Sweeney, Australian Plans & What Brands Get Wrong
B&T emerges soapy but unscathed following this chat with the world's most…
Did American Eagle’s Sydney Sweeney Blunder Betray The Inclusive Brand It Spent A Decade Building?
B&T would like to promise this is the last Sweeney article you'll…
‘This Is How You Sell White Girl Jeans’: Denim Ad Wars Continue Apace With New Addison Rae Lucky Brand Campaign
B&T unsure where this falls on the Nazi-woke denim ad continuum. But…
‘They Didn’t Ask Us To Fit In’ – Gap’s ‘Better in Denim’ Campaign Celebrates Individuality & Cultural Diversity… Unlike That Sydney Sweeney Ad
Gap's new spot is cool and should bring all the girls to…
Sydney Sweeney’s Latest Film Flops Following American Eagle Ad Drama
Of course, there's every chance that people have bought so many pairs…
Sydney Sweeney’s American Eagle Ad Good For Web Traffic…But Not Sales
Sydney Sweeney has great jeans, but is she any good at selling…
Kyle Sandilands Slams ‘Woke Lunatics’ Over Sydney Sweeney Ad – ‘They Are Racist Themselves’
Unsurprisingly, Sandilands is a fan of the raunchy Sydney Sweeney ads, wait…
Dunkin Donuts’ “Genetics” Ad Triggers Fresh Backlash Amid Sydney Sweeney American Eagle Saga
Dunkin’ wanted to sell a tropical lemonade, but instead they brewed up…
‘Have We Lost Our Collective Minds?’ – Industry Reacts To Sydney Sweeney’s American Eagle Advertising Backlash
Sweeney's denim drama continues. It also continues to be a winner for…
Sydney Sweeney’s American Eagle Ad Soars, Before Backlash: ‘It’s Racist, Sexist & Eugenics-Coded’
Sydney Sweeney finds herself in hot water again. And this time it…
Is The Brand That Bottled Sydney Sweeney’s Bathwater Getting A Clean-Up? Unilever Acquires Dr Squatch
Unilever just bought the only soap brand brave enough to mix eucalyptus…
“Smells Like Morning Wood”: Dr Squatch Bottles Sydney Sweeney’s Bathwater In Viral Soap Giveaway
Are some B&T staffers wondering why they spent so many years studying…
Most Cancellable Ad Of 2024 Apparently Uncancellable: Sydney Sweeney Bathtub Ad Survives Ad Standards Scrutiny
Sydney Sweeney in a bath was always going to cop some flack.…
Is This The Most Cancellable Ad Of 2024? Sydney Sweeney Scolds “Dirty Little Boys” In Innuendo-Filled Soap Campaign
On the downside, here's Sydney Sweeney reduced to tacky double entendres. On…
