Always Err On The Side Of Caution With Location-Based Marketing
All that will result when you bombard a consumer with constant bleeping notifications on their mobile is a swift app del...
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Inlink Experiments With Beacons To Broaden Audience Data
Inlink has begun trialing beacon technology to develop marketing intelligence on affluent executives
ADMA Goes Mobile And Introduces Beacon Tech At Conference
The Association for Data-driven Marketing and Advertising (ADMA) will be using some exciting new technology at their ADM...
A Peek Behind The Scenes Of Beacons
Key take-outs and tips on getting practical with your beacons – from choosing your supplier to making sense of your da...
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Why Beacons Have A Bright Future
When Apple, Google and Samsung get behind a new tech it’s almost certain to make it to the mainstream masses.
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Everything You Wanted To Know About Beacons, But Were Too Afraid To Ask
Beacon technology allows for one-to-one marketing which has never before been achieved at this scale.
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NewsLifeMedia Taps It
News Corp's magazine arm NewsLifeMedia and contactless communications provider, Tapit, have partnered up.
Seven Things Every Brand Should Know About Beacons
Beacons are open for business but what does that mean for you and your brand?