"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat" - Sun Tzu -The Art of War I'm passionate about technology and using digital innovation to solve business challenges. I have ten years experience in digital marketing covering both agency and corporate roles. My experience spans across key disciplines including digital strategy, social media, product development, mobile marketing, search marketing, web analytics, digital media and user experience. I kicked off my career running search marketing campaigns and consider improving return on investment from digital channels to be a key strength. I've more recently developed a strong interest in the power of mobile technology to drive retail outcomes. This has led me to channel my passion into Lighthouse, a software platform that leverages iBeacon and Bluetooth Low Energy to deliver content and experiences to people based on proximity things in the physical world. I also love my role as Strategy Director at Inlight, where I get to help clients solve problems using the power of digital. Specialties: Digital Strategy, Social Media, SEM, SEO, Display, Media Attribution, Mobile, Mobile Apps, Campaign Management, Creative Development, Account Management, Digital Media, Content Management Systems, Web analytics (Omniture & Google Analytics), Conversion Optimisation, Web Applications