Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
InfoSum Appoints Lauren Wetzel As CEO
InfoSum's COO Lauren Wetzel promoted to the CEO's chair. Well, it's the…
Infosum Launches Data Clean Room Solution With Samsung Ads Australia
Infosum & Samsung Ads launch a data clean room solution that's a…
InfoSum Integrates Google PAIR For Better First-Party Targeting
Not particularly techy? Then, yes, let this headline be the turn off…
Flybuys & InfoSum Partner On First-Party Data Matching
Flybuys has developed a system in partnership with InfoSum to allow advertisers…
InfoSum Launches Platform Sigma For Data Collaboration
Data collaboration platform InfoSum has announced the launch of Platform Sigma, the…
InfoSum Expands To Australia And New Zealand
Data Collaboration Platform InfoSum today announced its expansion into Australia and New…