Taco Bell Plots Aussie Return As Mexican Food Back As Flavour Of The Month

Taco Bell Plots Aussie Return As Mexican Food Back As Flavour Of The Month
SHARE
THIS



Taco Bell’s foray into the Aussie market ended in a whimper when the last of the few outlets it opened Down Under closed without much fuss back in 2003.

However, with Mexican food back in favour and the chain doing phenomenally well in the US, there are reports that it may re-enter the market and try entice Aussies away from burgers and pizza.

Yum Brands, who owns Taco Bell (alongside KFC and Pizza Hut), has just reported $US10 billion in Taco Bell sales in the US where “half the population eats Taco Bell once a month”.

Speaking in the US, Yum Brands’ CEO, Greg Creed, said the Mexican fast-food chain was the highlight of the group which he credited to the fact many of the outlets were run by franchisees.

“We’re going to do almost $10 billion in sales at Taco Bell in the US,” Creed told investors. “Half the US population eats Taco Bell once a month. The average people comes every 11 days.

“Breakfast has been a really big win for us [at Taco Bell],” Creed said. “We had 14 percent transaction growth in breakfast in the last quarter.”

It should also be added that the US have a huge Latino population that, arguably, are walk-up starts for Latino-inspired fast food.

Although Creed never specifically mentioned the Australian market he believed Yum’s next goal was significant global expansion and had plans for 1000 Taco Bells in 40 countries.

A return to the Aussie market would be made easier, as the chain could piggyback on its KFC and Pizza Hut outlets. However, it would face stiff competition from the likes of Mad Mex and Guzman Y Gomez who’ve stolen a Mexican march in the local market and play heavily on the “healthy” aspect of its food.

Another pressing problem for Yum in the US is the struggling Pizza Hut business. Franchisees in Australia have also complained they’re battling to make a dollar as all players play the price war to win customers.

“We’ve got to make [Pizza Hut] more relevant and distinctive,” Creed said, stressing the importance of putting in place improvements to make it easier to get pizzas to consumers. “People want easier and better.

“The proof is, we turned around our KFC US business, which two years ago everyone had written off,” Creed said. “We can do the same for Pizza Hut. I think it’s a real growth story.”

Please login with linkedin to comment

Advertising Standards Bureau BestOdds Campaign Planning graffiti New Website Launch

Latest News

Trapeze artists flying in the blue sky
  • Media

What It Takes To Help Build Brand Trust Online In 2021

By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]

Opinion

by B&T Magazine

B&T Magazine
Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.

Shutterstock Reveals Visual Trends 2021
  • Media

Shutterstock Reveals Visual Trends 2021

Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]