Taboola Tests ChatGPT To Make Ads Copy & Creatives More Effective

In this opinion piece, Ellie Angell (pictured), TrinityP3’s business director, after seeing presentations, decks and documents from agencies all over the world, explains why agencies need to stop saying they’re unique and start showing it. Unique /juːˈniːk/ adjective Being the only one of its kind; unlike anything else. “This discovery was unique in history” noun […]

Posted 5 minutes Ago

Opinion

by B&T Magazine

Anne Gately’s powerful memoir Sunburnt A memoir of sun, surf and skin cancer chronicles her inspiring journey from Stage IV melanoma to advocacy for sun safety. Anne Gately, a survivor of skin cancer, the most common cancer diagnosed in Australia, is set to release her touching memoir titled Sunburnt this May, timed with Melanoma and […]

Mamamia has appointed Danni Wright (lead image) as Head of Strategy. Wright will lead the strategic product across Mamamia, and Squad, Mamamia’s content marketing agency. Danni will be part of the sales leadership team and also work closely with the content leadership and audience development teams to identify and create new content opportunities. “Mamamia has […]

In this latest column from the IAB and its members, Jonas Jaanimagi, IAB Australia’s tech lead, stresses the need for deep specialisation in the adtech world, rather than “enthusiastic generalists.” We recently ran a strategy day for our IAB Executive Technology Council, a diverse and senior council we established seven years ago to provide leadership […]

Rumble has hired gifted young sound designer Renee Park to work out of their Sydney studio. Park brings fresh energy to the team and expertise in voice recording, direction, and sound design, and is what Rumble founder Tone Aston described as a perfect addition to their award-winning line-up of sound designers. “Renee was a real […]

iD Collective has teamed up with the Paramatta Eels and the city of Paramatta to introduce an exciting activation at CommBank Stadium. This first-of-its-kind activation zone promises to be a game-changer for Eels fans. Led by ID’s expert events team, the zone will feature a range of interactive activities, thrilling games, and exclusive prizes catering […]

The Company We Keep (The CWK), is expanding its team across APAC with five new hires to support client growth across the region. Lead image: Caroline Fox, Charles Turner & Andrea Rodriguez Joining the ranks of the Sydney team is Andrea Rodriguez coming on board as a producer, Caroline Fox Drinkwater as studio manager and […]

Announcing a new brand refresh, UnDigital has updated its suite of service offerings with a renewed focus on uncovering the real problems clients are experiencing to custom-design digital solutions that increase efficiency, improve user experience and drive business success. Lead image:  Andrew & Kristen Cornale. It was through a partnership with OZ Design Furniture to […]

Who won the battle of the big guns - Lego or Farmer Wants A Wife? One thing's for sure, it wasn't Great Train Journeys.

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]

Integral Ad Science tossing up over the mahogany or teak frame after being awarded TRUSTe Responsible AI Certification.

B&T's noms for AWARD Hall of Famer includes Louis The Fly, Chums' talking Scottie dog & Mumbrella's coke dealer.

Havas Red wins PagerDuty's PR. And judging by B&T having to Google PagerDuty, it could probably do with some help.

The Advertising Council unveils date for its census results. Hey, why not coincide it with an office lamington drive?

If there's anyone B&T loves to chat to, it's fabled marketer Fernando Machado. Although the 5am time difference sucks.

B&T fast regretting that poncho we just bought, as it appears the puffer jacket returns as winter's hottest trend.

If this legal stoush boils down to who can afford the better lawyers, B&T's backing Mr Musk every single time.

Vivid isn't about freezing your arse off while looking at lights on a wall, as you'll learn with this Amy Poehler news.

Work in marketing? Does your data warehousing resemble a teenager's bedroom? Here's a Marie Kondo-approved read.

Are you a struggling indie? Thinking of firebombing the building for the insurance money? IMAA has you covered here.

Host of A-list celebs caught slamming Ukraine's president. Thankfully it does have the Milli Vanillis about it.

As painful as this is to say, judging by current world events, the bomb & tank industries must be in rude health.

This columnist asks do punters want to wear your brand? B&T'd say yes if you were Nike, no if you were Anusol.

Posted 23 hours Ago

Opinion

by B&T Magazine

WiredCo 'cements' its relationship with home builder G.J. Gardner. Did you see what B&T cheekily did there?

PR agency announces serious upgrade to its strategy offerings. Thankfully stops short of calling them Delta Force.

Yes, B&T's running an inspiring mountaineering story. And this from people who won't come to work if the lift's broken.

Despite his love of DIY, B&T can't see Drinkwise's Nathan Kent in any "you can get it" VB ads anytime soon.

Posted 1 day Ago

Recommended

by B&T Magazine

Mari Kauppinen set to bring some zing, some song and some va-va-voom to her new role at ITA Group.

Posted 1 day Ago

Recommended

by B&T Magazine

B&T has a love-hate relationship with PRs. Love if they take us for a boozy lunch. Hate when you send releases as PDFs.

Special announces a slew of promotions in its creative team. And, no, they didn't order Uber Eats to celebrate.

Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?

Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.

Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.

Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?