Taboola Re-Signs To IMAA

Taboola Re-Signs To IMAA
B&T Magazine
Edited by B&T Magazine



Taboola has announced it has renewed its partnership with the Independent Media Agencies of Australia (IMAA), re-signing as an official media partner for 2024.

Lead Image: Krystyna Bokowsky – director, advertising account management

The IMAA, the national industry association representing independent media agencies, has continued to expand since its establishment in 2020. It now has nearly 50 media partners and 160 agency members, committed to driving the indie agenda across the country.

Taboola initially joined the IMAA as a media partner in 2023 and has since participated in its inaugural Who’s Who in the Media Zoo event, held at the Wild Life Sydney Zoo, Darling Harbour in November last year, along with other networking and training activities.

“We are thrilled to reaffirm our commitment to Australia’s independent media agency sector for 2024. These agencies are making significant headway in the broader media industry, winning major national and international clients, and delivering real value for their clients. We are proud to continue to support the IMAA and its efforts to promote independent media agencies,” said Taboola CEO and founder, Adam Singolda.

The recommitment to the IMAA comes during a busy period for Taboola, following its appointment of Sebastian Graham as the business’ APAC Head of Agency Development in December, and its move to a larger office in Sydney’s Barangaroo.




Please login with linkedin to comment

imaa taboola

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]