B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Taboola Helps The Motley Fool Australia Achieve 440% Increase In Customer Acquisitions
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Taboola Helps The Motley Fool Australia Achieve 440% Increase In Customer Acquisitions
Technology

Taboola Helps The Motley Fool Australia Achieve 440% Increase In Customer Acquisitions

Staff Writers
Published on: 23rd July 2020 at 9:42 AM
Staff Writers
Share
2 Min Read
SHARE

Taboola has today announced results from recent work with The Motley Fool Australia, the Australian arm of the global financial services business, The Motley Fool.

The Motley Fool Australia has leveraged Taboola’s large publisher network to realize significant performance advertising results, including a 440 per cent increase in customer acquisition volume, more than 7,700 percent increase in customer engagement, and a large reduction in CPA (Cost Per Acquisition) of more than 50 percent. These results, which compared Q1 activity to Q2 activity, were delivered exclusively on the Taboola network. Taboola is a preferred partner for The Motley Fool Australia and is currently working with the company in an always-on capacity.

“We’re really enjoying working collaboratively with the Taboola team,” said The Motley Fool Australia head of new member marketing Matt Burgess.

“They are responsive and understand where we are looking to take the brand. At the moment we’re focusing on performance objectives; however, we hope to expand this to include more upper-funnel branding activity that includes video and other formats as we look to continue to grow awareness of The Motley Fool name in Australia.

“The team has been excellent to work with, said Sam Fuller, Direct Response Marketing Manager, The Motley Fool Australia. “From day one, we ensured that both parties knew their role in the partnership. This ensured that we were collectively working towards the same goal, and each other’s strengths. We have seen significant improvements in our activity since deploying a ‘back to basics’ approach and slowly growing towards more advanced campaign formats, bidding types and targeting options. We’re essentially moving from strength to strength.”

Taboola Australia and New Zealand country manager Dylan Robinson said: “We’re pleased to have played a part in helping The Motley Fool Australia scale quickly while simultaneously beating their CPA benchmarks. “This success has been driven by a great collaboration between teams, one that aligned on expectations and strategic direction, and one that was executed flawlessly.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: taboola, the motley fool
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?