Australian-owned health and lifestyle food manufacturer Table of Plenty has appointed Publicis Melbourne as its strategic and creative partner following a competitive pitch.

Table of Plenty has been supplying muesli, spices and snack foods via independent and major supermarket chains for the past 10 years. The company’s products are aimed at health conscious people and in previous years the business has been recognised by a series of top product, design and business awards.

Tal Weiss (pictured above right), co-founder of Table of Plenty said, “We were blown away by the quality of the team at Publicis and how quickly they have managed to tune in to Table of Plenty’s mission and to translate it with great clarity. We are looking forward to a long working relationship.”

Georgina Pownall (pictured left), general manager of Publicis Melbourne, said, “Table of Plenty has a clear purpose to help improve people’s lives and the positioning of their products reflects that purpose. They are preparing for an accelerated stage of growth and we are very keen to help them achieve their ambitions.”

Publicis’ first work for Table of Plenty will be an out-of-home campaign to be announced in the coming weeks.