Four-year’s since it was born, Sydney based PR, Piccolo, has rebranded and will now offer a fully integrated suite of media services for consumer-related brands. 

The rebrand represents the agency’s new vision and services which sets to push beyond traditional PR to include digital marketing, advertising, influencer management, social media, personal representation and traditional PR.

Founder of Piccolo PR, Sarah Cichy (main picture) said, “The agency has evolved beyond its initial competencies. The evolution within the communications industry has created new opportunities for growth. It was time. We recognised the growing change in platforms and communications, and heard our client’s requests for integrated solutions.’   

Since 2014, Piccolo PR has built a solid reputation in homewares and interiors and the kid’s industry – the cornerstone of the agency’s work.

Over the years they have worked with Australian and international design royalty and local and international kid’s brands. The agency now represents clients across a range of industries including beauty, food and beverage, fashion, travel, events, digital, health and fitness.

Cichy said: “We launched with fierce determination to specialise in the areas of homewares and design, and the kid’s sector and in a short space of time have successfully managed to do so. It was time to step up and stretch out into other areas, otherwise be left behind. To do this successfully we have invested in talent and capabilities to evolve, and enhance the services we currently provide for our clients across industry-sectors.’ 

Along with the rebrand, Piccolo PR has welcomed a new modern logo that has reframed their overarching story. To mean small and strong.