Sydney Markets Rolls Out New Brand Logo And Identity

Sydney Markets Rolls Out New Brand Logo And Identity

Sydney Markets Limited has today announced its new corporate brand identity revealing a contemporary new logo aiming to highlight the core features of the Markets and its history.

The new circular logo is divided into four leaf-shaped elements, each representing the essence of Sydney Markets. Whilst each leaf represents the four seasons – summer (orange), autumn (pink), winter (red) and spring (green) – they also encapsulate elements of the Markets:

  • Connection to the land, the growth cycles, the weather and rainfall
  • Diversity of Australia’s array of fruit, vegetable, flowers and herbs
  • The complete horticultural cycle from farm to plate
  • The rich history of the Markets and its community

Brad Latham, CEO of Sydney Markets, said the new logo is phase one of an exciting and reimagined new corporate branding and identity rollout.

“We recently completed branding surveys and workshops to gain an understanding of how our stakeholders and staff view the future direction of our branding strategy. Through this market research it was evident that Sydney Markets remains a vibrant and dynamic marketplace and a key player in the fresh supply chain.”

John Pearson, chairman of the board at Sydney Markets, added: “The markets community expressed a desire to share the rich history of Sydney Markets and the people that make up our community, direct with consumers. We believe this fresh new brand is the first step in reflecting our exciting new direction. It truly reflects the vitality and freshness of Sydney Markets.”

The next stage of Sydney Markets’ corporate branding rollout will include a consumer-focused creative reel to help its customers better understand the significant role the Markets plays in the fresh produce supply chain whilst sharing the many incredible stories that exist within its community.

Sydney Markets is home to the Sydney Produce Market, Sydney Flower Market and Sydney Growers Market. Supplied by over 20,000 local and interstate growers, more than 700 businesses call the Sydney Markets home, selling fresh fruit, vegetables and cut flowers to florists, fruit retailers and consumers.




Please login with linkedin to comment

Sydney Markets

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]