Sydney FC Launches AR Stadium Reveal Experience Via 7DX

Sydney FC has turned to Augmented Reality to give fans an early glimpse into their new home ground and let people find their favourite view of the action.

In anticipation of the Sydney Football Stadium opening later this year, Sydney FC have launched an Augmented Reality Experience that gives users an interactive preview of the stadium to explore.

AR technology allows people to bring the stadium to life through a portal experience, with the Sydney FC crest spawning the stadium. Users can check out new stadium features, look at new maps of the local area and explore the new stadium from inside and out.

The experience includes a guided tour from Sky Blues legend and former Captain Alex Brosque. When launched in a large enough play area, people can expand the model to a point where they can actually stand in the middle of the pitch.

Sydney FC, chief executive officer, Danny Townsend, said: “Using augmented reality is a highly exciting way to deliver the experiences we will be providing our Members and fans with once the stadium opens.

“This way they can choose their seats, their Membership packages and the experience they want from attending Sydney FC games from the comfort of their own home.

“Launching this microsite now gives our Members and supporters early access to the best deals and as we look forward to returning to Moore Park in October, without having to wait until the stadium is open.”

Sydney FC is partnering with 7DX, AR/VR specialists who produced the innovative experience and optimised it to work without needing to download an app.

Julian Ward, 7DX CEO, said: “The experience has been balanced to deliver a creative impact, as well as being functional and giving fans engaging content.

“What we can achieve now with WebAR and no app is fairly powerful.”

Providing an accurate representation through AR was key, and with the help of the stadium’s designers, COX Architecture, the AR experience gives fans an easily accessible and interactive version of the design that would normally only be seen by those closely involved with the stadium’s construction.

The WebAR experience is launched by opening a link or scanning a QR code. Launch on your mobile or tablet onto a flat surface like a tabletop or the ground.

The 3D stadium can be rotated and expanded alongside other useful information to explore spatially with maps and hotspot areas.

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Augmented reality Danny Townsend Julian Ward Sydney FC