Sydney Airport has announced JetMax Media as its new digital media sales partner, delivering a more strategic and consolidated digital advertising approach and an improved experience for brand partners and customers.

JetMax Media will manage a broader portfolio of digital media across Sydney Airport’s key touch points, including website, mobile site and app, as well as EDM.

The new partnership will provide Sydney Airport with a more comprehensive understanding of online customer behaviour based on a targeted advertising approach and detailed analytics, while passengers will benefit from tailored digital media.

“We’re thrilled to be part of Sydney Airport’s transformation of the advertising portfolio and our approach to digital media sales will deliver a positive experience for marketers and brands looking to advertising across Sydney Airport’s strong online portfolio,” said commercial director of JetMax Media, Simon Apperley.

“JetMax Media are the very best in their field when it comes to digital media advertising for the travel industry and we’re excited about the opportunity to deliver a more cohesive online experience for our partners and customers,” Sydney Airport head of advertising Martin Salter added.