Switch Media has announced it will launch an end-to-end, ready-to-go app framework enabling content owners to rapidly deliver live and on-demand media to their own fully-branded, multi-screen app.

The Australian-based company will launch its AppSolute product at the 2017 National Association of Broadcasters (NAB) Show in Las Vegas later this month.

Switch Media CEO Christopher Stenhouse said AppSolute was a game-changer in over-the-top (OTT) streaming because it includes all necessary video-on-demand and live streaming capabilities, publishing, data-driven analytics tools, is fully customisable, and can seamlessly monetise the content.

“This multi-screen app makes it easy for any organisation – from business and sporting organisations to education institutions and government – to rapidly launch dynamic OTT video services to their audiences across any screen,” he said.

“It opens opportunities beyond the conventional media and broadcasters to a much wider enterprise world where companies can create their own content platforms. These may include niche sports competitions, community events and performances, staff training and resources, promotional videos, or archival footage for reference or research.

“Our advanced data-driven analytics can provide in-depth, real-time insights and data around how their content/media is performing, being consumed and being engaged with. It also includes video quality and advertising performance intelligence, which equips content providers with real time actionable insights to increase viewer engagement and return on investment.”

Stenhouse added that streamed programs can also be monetised through integration with Switch Media’s server-side ad insertion tool, AdEase, which was launched at NAB last year.

“AdEase allows the on-demand content, from live event sport to news and drama, to side-step the ad-blocking apps and deliver a seamless viewing experience,” he said.

“This integrates ads with program content on any digital device as part of the end-to-end AppSolute package.”