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Reading: Switch Media To Launch Multi-Screen Streaming App
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B&T > Media > Switch Media To Launch Multi-Screen Streaming App
MediaTechnology

Switch Media To Launch Multi-Screen Streaming App

John Hanrahan
Published on: 5th April 2017 at 12:02 PM
John Hanrahan
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Switch Media has announced it will launch an end-to-end, ready-to-go app framework enabling content owners to rapidly deliver live and on-demand media to their own fully-branded, multi-screen app.

The Australian-based company will launch its AppSolute product at the 2017 National Association of Broadcasters (NAB) Show in Las Vegas later this month.

Switch Media CEO Christopher Stenhouse said AppSolute was a game-changer in over-the-top (OTT) streaming because it includes all necessary video-on-demand and live streaming capabilities, publishing, data-driven analytics tools, is fully customisable, and can seamlessly monetise the content.

“This multi-screen app makes it easy for any organisation – from business and sporting organisations to education institutions and government – to rapidly launch dynamic OTT video services to their audiences across any screen,” he said.

“It opens opportunities beyond the conventional media and broadcasters to a much wider enterprise world where companies can create their own content platforms. These may include niche sports competitions, community events and performances, staff training and resources, promotional videos, or archival footage for reference or research.

“Our advanced data-driven analytics can provide in-depth, real-time insights and data around how their content/media is performing, being consumed and being engaged with. It also includes video quality and advertising performance intelligence, which equips content providers with real time actionable insights to increase viewer engagement and return on investment.”

Stenhouse added that streamed programs can also be monetised through integration with Switch Media’s server-side ad insertion tool, AdEase, which was launched at NAB last year.

“AdEase allows the on-demand content, from live event sport to news and drama, to side-step the ad-blocking apps and deliver a seamless viewing experience,” he said.

“This integrates ads with program content on any digital device as part of the end-to-end AppSolute package.”

 

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John Hanrahan
By John Hanrahan
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John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

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