Swisse Wellness has announced a four-year partnership with renowned international yoga and mindfulness festival, Wanderlust. Swisse will embark on a collaborative journey for the mind, body and soul through a series of Wanderlust festivals and events planned nationally throughout 2015.
Swisse launches its Australian involvement this week at the highly anticipated three-day spiritual event on Cockatoo Island on Sydney Harbour from 20 – 22 February 2015.
Swisse CEO, Radek Sali says the partnership is a great fit for both Swisse and Wanderlust, who are both committed to spreading the word of health and happiness, and creating a community around mindful living.
“Wanderlust’s core mission is to educate the world on the life-changing benefits of practicing yoga, eating well, green living and mindfulness. Here at Swisse, we create products with the philosophy of health and happiness being the ultimate priority for every Australian.”
“By joining with like-minded organisations, such as Wanderlust, we are able to amplify the Swisse message and better champion the mindfulness movement. Our CLED message – which stands for Celebrate Life Every Day – is becoming quite well known. We really do live by this at Swisse and we can’t wait to share it with Wanderlusters.”
Swisse Ambassador and certified yoga instructor Ashley Hart will be on-site to welcome guests to the purpose-built ‘Swisse Sanctuary’ marquee.
Hart said: “I’m really excited to be attending Wanderlust. I was instantly attracted by the festival’s core messaging of mindful living, and educating the world of its many benefits for mind and body health. My previous experiences at yoga retreats have been incredible journeys, and teaching yoga and Bikram yoga has been my passion for many years. Wellness is absolutely the most important goal for me, as I practice both yoga and meditate daily to keep my mind clear and my body in tune.”
Jonnie Halstead, Wanderlust Festival director Downunder said: “We are delighted to have Swisse on board and look forward to the start of an exciting journey of celebrating life through Wanderlust.”
The Wanderlust multi-day festivals are set in stunning natural locations and feature world-renowned yoga instructors, musical performers, inspiring speakers, outdoor expeditions, organic food, wine, art and endless one-of-a-kind personal experiences.
The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]
Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]