Swinburne University Team With Initiative For New Internship Program

Swinburne University Team With Initiative For New Internship Program

Swinburne University of Technology and media agency Initiative are giving students authentic, real-world learning opportunities as part of a new internship pilot program.

Exclusive to Swinburne students from a variety of disciplines, the internship offers a deep dive and behind the scenes insight into agency operations.

In 2020, the program is set to expand to five internships per semester and Initiative has committed to developing a guaranteed recruitment pathway to hire selected interns.

Initiative’s Melbourne office, led by managing director Sarah James, teamed up with Swinburne’s advertising discipline and Professional Placement team to pilot the program in the second half of 2019.

Swinburne Lecturer in Advertising, David Reid, says it is critically important for advertising education to link to industry practice.

“Internships offered through our Professional Placements program allow students to build upon their applied learning in an industry context,” Reid said.

A recent CSIRO study shows university students who undertake work placements as part of their course are more likely to find jobs after graduation. Data from the 2019 Graduate Survey confirms the success of Swinburne’s Professional Placement model, with 91 per cent of Swinburne graduates finding full time work within three years of finishing university – one of the highest rates in Victoria.

Four undergraduate students from Swinburne’s faculty of health, arts and design secured semester-long internships in 2019, including Ethan Catt (Advertising), Hailey Galpin (Screen Production/Social Media), Brooke Scallion (Advertising/Physics) and Harry Strugnell (Advertising/Digital Advertising Technology).

The four students were placed in client teams and worked on accounts such as Specsavers, Officeworks and ME Bank. They were given hands-on experience, mentoring and insight into the commercial reality of the fast-paced advertising media industry.

Advertising and physics student, Brooke Scallion, says the internship provided her with insight into the world of advertising media.

“It was such a supportive environment at Initiative, with structured learning that helped build upon our academic knowledge,” she said.

National director people and culture at Initiative, Scott Laird, said the calibre of applications for the intake was exceptional.

“We are able to provide practical application to the students’ theoretical learning, whilst benefitting from their fresh thinking which is unencumbered by our industry. We’re excited to continue this partnership and build on the initial success of this program,” he said.

Please login with linkedin to comment

Initiative Swinburne University

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]