B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Swedish Phone Firm Marketing Its Phone Service With Dancing Naked Women
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Swedish Phone Firm Marketing Its Phone Service With Dancing Naked Women
AdvertisingMarketing

Swedish Phone Firm Marketing Its Phone Service With Dancing Naked Women

Erin M Doyle
Published on: 29th September 2015 at 11:10 AM
Erin M Doyle
Share
2 Min Read
SHARE

To promote unlimited calls to India, a Swedish phone company Rebtel has used the old adage “sex sells” by hiring four women only wearing body paint to dance in New York’s Times Square.

The four women danced to the popular Indian tune “Chammak Challo” wearing nothing but a g-string and body paint. The dances ended with the women holding a Rebtel’s sign and the words “Gives you something to talk about #IndiaUnlimited.”

In a statement Rebtel justified using female nudity to sell a product: “We believe in equal rights for women and men, and that women should have the same right to their body as men. That’s why we were inspired by ‘Free the Nipple‘, a movement and film that exposes the double standards regarding female nudity in the United States.

“This is how we chose to stand out as a rebellious brand. Just because we sell a product, doesn’t mean we can’t participate in a social movement.”

Free the nipple is a global campaign to stop sexualising the female body, after an activist and filmmaker Lina Esco, found out that in New York it’s a criminal offence for a woman to walk topless, but not a man.

Johanna Dahlin, organizing secretary at the Swedish Women’s Lobby attacked the campaign: “It is a clear example of sexism in marketing where women’s bodies are used to gain attention to a company or merchandise. We work through the campaign Reklamera to counteract against advertising like this, since it is an obstacle to gain equality.

“There is no great rethinking related to this sort of marketing, at all. On the contrary, it is old.”

Earlier this year B&T reported research by the American Psychological Association which found advertisement using sexualised content wasn’t actually as effective as people think. Ads using sex were remembered less often and looked on less favourably by consumers.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, cannabrand
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?