Swearing Mum Stars In F#cking Hilarious Ad For Kraft Mac & Cheese

Swearing Mum Stars In F#cking Hilarious Ad For Kraft Mac & Cheese
SHARE
THIS



The typically wholesome Kraft brand has taken an innovative approach to upcoming Mother’s Day in the US, unveiling an ad with a slightly twisted mother who cusses throughout.

The ad stars Melissa Mohr, author of the book Holy Shit: A Brief History Of Swearing and opens with the line: “A recent study by Kraft Mac and Cheese revealed that 74 per cent of moms have sworn in front of their children. If you’re one of the 26 per cent who say they’ve never sworn in front of their kids then you’re full of shit.”

Check out the hilarious ad below:

Throughout the ad, Mohr offers alternative, safer options for mums who really want to unload on their misbehaving little brats. Sure, cussing in front of the little blighters ain’t that PC, but then again, serving them Kraft Mac & Cheese probably isn’t either. But then again, what the f@ck do we know?

Please login with linkedin to comment

Advertising Standards Bureau Boobs For Dummies

Latest News

Klarna Launches Carbon Footprint Insights For 90 Million Customers
  • Marketing

Klarna Launches Carbon Footprint Insights For 90 Million Customers

Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]

Will AR Get Rid Of Shop Changerooms?
  • Technology

Will AR Get Rid Of Shop Changerooms?

Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]