Superdry Enslists Aussie Winter Olympians For Latest Campaign

Superdry Enslists Aussie Winter Olympians For Latest Campaign
SHARE
THIS



From the slopes to the streets, the streets to the bar, the bar to the mountainside, Superdry’s AW21 ‘The Jacket To Own Winter’ campaign invites Aussies to do the things they could not last winter under lockdowns.  International fashion brand Superdry has returned to its roots in its latest winter campaign, heralding its jacket category as the ultimate wardrobe necessity this season. 

“Australians are eager to get outdoors and experience the season” says AUS/NZ head of marketing and PR, Matthew Iozzi. “For whatever occasion, whether it be the rooftop bars of Melbourne or slopes of Perisher or Queenstown, there’s a Superdry jacket”. 

Shot against several iconic landmarks across the Victorian state including the twelve apostles and Hopetoun Falls, the campaign encourages Australians to be brave this season and explore. 

To drive the campaign home, Superdry has enlisted the help of Australian winter Olympians Nathan Johnstone and Jessica Rich. The world former number one and the current favourite for the women’s snowboarding Olympic gold take up the mantel as the faces of the international fashion giant’s campaign. 

Photo: Jessica Rich and Nathan Johnstone

“The campaign was a blast,” said Johnstone, “I am thrilled to be working with Superdry this season”.  

The jacket campaign heralds new product innovation from the international fashion brand with all jackets from this season forward containing either RDS approved Down fill or containing recycled plastics from upwards of 10 plastics bottles per jacket. 

“Innovation is in Superdry’s blood. And from now on, so is sustainability,” said Iozzi. 

Superdry’s #JacketToOwnWinter campaign launches this week across Australia and New Zealand just as the weather dips. 

Please login with linkedin to comment

Superdry

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]