Supercheap Auto Brings Back ‘Big Break’ Comp In Search Of A Top TV Ad
Hundreds of budding and established filmmakers will again vie for pole position in Supercheap Auto’s ‘Big Break’ competition, which will see one lucky winner take home $20,000 cash and chalk up a massive $160,000 worth of airtime across the 2017 supercar season.
The comp, which is open to anyone across Australia and New Zealand, tasks entrants with creating a 30-second TV ad that captivates motoring enthusiasts and encapsulates the Supercheap Auto brand.
All submissions are evaluated and whittled down to a short list of 10 finalists, which are then put forward to the public to vote for their favourite video.
With a whopping 19,000 votes, the winner of the last Big Break, David Smyth, attributes much of his current success to his entry ‘Having a Baby’.
Smyth built a studio with his winnings, which he uses to edit and create music to expand his business’ production offering – a dream he said wouldn’t have been achieved without winning the Big Break.
“We definitely noticed increased enquiries to the business following the win, so it really did help establish us in the media industry,” he said.
Supercheap Auto’s general manager of customer communication and engagement, David Bauer, said the Big Break is his favourite time of year.
“Funny, creative and imaginative videos start pouring in, and the public get involved too,” he said.
“Last competition we had six million impressions on the short-listed videos and over 160,000 votes were counted, which shows the quality of the videos we receive.”
Applications are now open for the Big Break, and close on 20 April.
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