Supercars Heats Up With Panasonic Announced As Air Conditioning Partner

Supercars Heats Up With Panasonic Announced As Air Conditioning Partner

Supercars has announced Panasonic as its official air conditioning partner, starting at this weekend’s Thrifty Newcastle 500.

Along with joining the championship as its official air conditioning partner, the starting order of each Repco Supercars Championship race will be presented on the Panasonic starting grid on live television broadcasts.

“Panasonic globally has a history of over 100 years, and our air conditioning solutions have been a trusted and familiar brand in Australian homes for decades,” said Paul Reid, managing director of Panasonic Australia.

“We are proud to partner with Supercars, a much loved Australian motorsport that similarly has a strong history and a longstanding and passionate following.”

“As the official air conditioning partner of Supercars, we are looking forward to bringing the excitement of Supercars to our business partners and to our loyal customers and can’t wait to share exclusive news and experiences with them. This is a major partnership for us, including advertising, signage, events and hospitality across the Supercars racing season.”

Supercars’ partnership with Panasonic commenced with the first race event of the 2023 Repco Supercars Championship, the Thrifty Newcastle 500, the highly-anticipated first race event of the Gen3 era of Supercars.

“As we head into an historic new chapter in Supercars’ history, we are thrilled to announce our new partnership with a historic brand in Panasonic to be the official air conditioning partner of the Repco Supercars Championship,” said Jamie Black, general manager – commercial of Supercars.

“It is always exciting to partner our championship with a universally known and respected brand, and with temperatures like we could see this weekend in Newcastle there’s no doubt that Panasonic air conditioning will be at the front of a lot of people’s minds. We are very much looking forward to activating this partnership with Panasonic and growing our relationship across the exciting 2023 Supercars season ahead.”




Please login with linkedin to comment

panasonic Supercars

Latest News

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly
  • Media

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly

Are Media, Australia’s leading omnichannel content company for women, today published the March edition of The Australian Women’s Weekly – with Robert Irwin on the cover. The Wildlife Warrior and I’m A Celebrity… Get Me Out Of Here! host is only the third solo man in modern times to grace the magazine’s cover (the others […]

Tinder Celebrates LGBTQIA+ Love With The Big Tinder Wedding
  • Campaigns

Tinder Celebrates LGBTQIA+ Love With The Big Tinder Wedding

Exactly one year ago, and on the five year anniversary of the marriage equality vote, Tinder announced the Big Tinder Wedding and commenced a nationwide search for queer couples who found love on the app and wanted an all-expenses-paid dream wedding. Tinder’s latest phase of the campaign aims to celebrate the colourful love stories unfolding […]

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary
  • Advertising

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary

DDB executive creative director Matt Chandler has announced the appointment of creative team Emmalie Narathipakorn and Seamus McAlary from The Monkeys, building on the success of its existing creative team. Lead Image: L-R – Emmalie Narathipakorn and Seamus McAlary Narathipakorn, who was an art director at The Monkeys, joins DDB as senior art director, while […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]