Sunday TV Wrap: The Project’s Serena Williams Coup Fails To Rate As Ten’s Share Hits Worrying Low

Sunday TV Wrap: The Project’s Serena Williams Coup Fails To Rate As Ten’s Share Hits Worrying Low

It was arguably The Sunday Project’s coup of the year – a one-on-one interview between star recruit Lisa Wilkinson and tennis ace Serena Williams, yet once again the show failed to pull an audience last night.

Despite Williams’ reluctance to answer any questions about her recent US Open meltdown and Wilkinson’s admirable persistence, last night’s episode struggled to just 404,000 viewers. It was Ten’s most watched show of the night and network programmers must be seriously considering the Sunday variant of the successful weekday format.

The calamity meant Ten’s overall audience share was a paltry 10.9 per cent, putting it in distant fourth position.

Nine was the Sunday victor with a healthy 34.1 per cent, Seven had 30.3 per cent, the ABC posted 17.8 per cent and SBS had to settle for 6.8 per cent.

As we’ve come to expect, The Block did the business for Nine with an impressive 1.263 million. Nine’s other highlights included its 6pm news bulletin with 937,000, 60 Minutes with 715,000 and City Of Evil with 364,000.

Seven’s news bulletin was its most-watched program with an impressive 1.019 million. Sunday Night pulled in 696,000 and The Story Of The Royals had 493,000.

The ABC’s evening ran thus: 7pm news (705,000), Joanna Lumley’s Silk Road Adventure (576,000), Rake (432,000) and Vera (268,000).

SBS’s best was Rome’s Invisible City with a difficult-to-see 180,000.




Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]